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American Mojo: Lost and Found: Restoring our Middle Class Before the World Blows By
     

American Mojo: Lost and Found: Restoring our Middle Class Before the World Blows By

by Peter D. Kiernan
 

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In American Mojo: Lost and Found, Peter D. Kiernan, New York Times bestselling and award-winning author, focuses on America’s greatest challenge—and opportunity—restoring the middle class to its full promise and potential.

Our educated, skilled, and motivated middle class was the cornerstone of America’s postwar economic

Overview

In American Mojo: Lost and Found, Peter D. Kiernan, New York Times bestselling and award-winning author, focuses on America’s greatest challenge—and opportunity—restoring the middle class to its full promise and potential.

Our educated, skilled, and motivated middle class was the cornerstone of America’s postwar economic might, but the country’s dynamic core has struggled and changed dramatically through the last three decades. Kiernan’s extensively researched story, told through individual histories, shows how the middle class flourished under unique circumstances following World War II and details how our middle class has been rocked and shaped by events abroad as much as at home. By excluding too many Americans, the middle class we reverently recall was fractured from the beginning.

What emerges through his storytelling is a picture of middle-class decline and opportunity that is fuller, more moving and profound, and ultimately more useful in terms of charting a path forward than other examinations. His unique global perspective is a vital ingredient in charting the way ahead. This new frontier thesis shows that middle-class greatness is again within our grasp—if we take some powerful medicine and seize the global opportunity. America possesses the skills and talent the world needs. Americans must embrace what brought our middle class to prominence in the first place—our American Mojo—before it is too late and other countries steal the march.

All that is at stake is the soul of our nation.

Editorial Reviews

Publishers Weekly
04/27/2015
Kiernan (Becoming China's Bitch) chronicles, in highly entertaining fashion, the American middle class's rise over the course of the 20th century, as well as its currently imperiled state. Observing that "80% of the world's purchasing power, 92% of the world's economic growth, and 95% of the world's consumers" are now outside the U.S., Kiernan asks whether Americans are in danger of being left behind. Each chapter begins with the story of a person who participated, and in some cases played a key part, in the progress of the American middle class, from the potato magnate who made McDonald's possible, to Betty Friedan and her contribution to unleashing the economic potential of American women. The stories touch on many topics, including the post-WWII housing boom, the economic impacts of racism, the culture war's origins in the late 1960s, and Reaganomics. The book would have benefited from less grandiose prose—at one point, Kiernan pronounces his narrative "an unabashed love story about struggle, triumph, and moments of despair." But overall, this is a riveting read that sets out not to draw definite solutions from past successes and failures, but to educate the general readership with storytelling. (June)
From the Publisher
"[T]his is a riveting read that sets out not to draw definite solutions from past successes and failures, but to educate the general readership with storytelling." ---Publishers Weekly

Product Details

ISBN-13:
9781630269234
Publisher:
Turner Publishing Company
Publication date:
06/09/2015
Pages:
464
Sales rank:
907,238
Product dimensions:
6.10(w) x 9.00(h) x 1.60(d)

Read an Excerpt

In twenty years the global middle class will be unrecognizable. Why? Because outside our border lies 80 percent of the world’s purchasing power, 92 percent of the world’s economic growth, and 95 percent of the world’s consumers. And they are hungry for change in a way that should be familiar.

Today, dozens of nations have explicit plans to create their own middle class miracle. A billion more middle class members should emerge in the next decade. What does that surge mean for the restoration and livelihood of the American middle class?

Like we did in the fifties, these countries are short-cutting their way to a dynamic middle class by providing it with conditions to prosper. Meanwhile we drift along, vaguely concerned that our middle class is shrinking, that wages are sideways at best, and that our population is changing right before our eyes.

If we have no plan at all, what does that mean for our prospects?

We still look at middle class problems myopically—as purely domestic affairs. 1955 is dead and gone. This book assumes the missing global perspective ignored by domestic policy ostriches who so often dominate discussion. When it comes to the middle class, all the world’s a stage.

Meet the Author

Award-winning author Peter D. Kiernan is an entrepreneur, philanthropist, and adviser to businesses, nonprofits, and government organizations. A past chair of the Christopher and Dana Reeve Foundation, he has served on the boards of numerous hospitals, colleges, and charter school initiatives. Peter lives in New England.

An award-winning audio engineer for over forty years, Tom Perkins has expanded his skills to narrating and has more than sixty titles to his credit. He learned by working with the world's best voice talent during his career, and he continues to engineer a variety of projects.

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