American Trademarks: From the Roaring '20s to the Swinging '60s

American Trademarks: From the Roaring '20s to the Swinging '60s

by Eric Baker
     
 

While they were in print, the three volumes of Eric Baker and Tyler Blik's classic Trademarks series (which together sold 60,000 copies) were the authoritative books of logo design by decade. This definitive collection is now available in an expanded single volume with essays by contemporary graphic design luminaries such as Paula Scher, Stephen Doyle, and

Overview

While they were in print, the three volumes of Eric Baker and Tyler Blik's classic Trademarks series (which together sold 60,000 copies) were the authoritative books of logo design by decade. This definitive collection is now available in an expanded single volume with essays by contemporary graphic design luminaries such as Paula Scher, Stephen Doyle, and many more. Over 1,000 iconic trademarks are packed into this extra-chunky paperback. While the original books have long enjoyed cult status, this attractive, updated edition will win legions of new fans among today's ever-increasingly design-savvy public.

Product Details

ISBN-13:
9780811872201
Publisher:
Chronicle Books LLC
Publication date:
03/31/2010
Pages:
256
Product dimensions:
6.30(w) x 11.40(h) x 0.60(d)

Meet the Author

Eric Baker's graphic design work has appeared in numerous publications. He blogs at DesignObserver.com.

Designer Tyler Blik's work has been recognized by the AIGA, ADDY, Graphis, Domus, and ID.

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