American Veda: From Emerson and the Beatles to Yoga and Meditation How Indian Spirituality Changed the West [NOOK Book]

Overview

In February 1968 the Beatles went to India for an extended stay with their new guru, Maharishi Mahesh Yogi. It may have been the most momentous spiritual retreat since Jesus spent those forty days in the wilderness.
 
With these words, Philip Goldberg begins his monumental work, American Veda, a fascinating look at India’s remarkable impact on Western culture. This eye-opening popular history shows how the ancient philosophy of Vedanta ...
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American Veda: From Emerson and the Beatles to Yoga and Meditation How Indian Spirituality Changed the West

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Overview

In February 1968 the Beatles went to India for an extended stay with their new guru, Maharishi Mahesh Yogi. It may have been the most momentous spiritual retreat since Jesus spent those forty days in the wilderness.
 
With these words, Philip Goldberg begins his monumental work, American Veda, a fascinating look at India’s remarkable impact on Western culture. This eye-opening popular history shows how the ancient philosophy of Vedanta and the mind-body methods of Yoga have profoundly affected the worldview of millions of Americans and radically altered the religious landscape. 
 
What exploded in the 1960s actually began more than two hundred years earlier, when the United States started importing knowledge as well as tangy spices and colorful fabrics from Asia. The first translations of Hindu texts found their way into the libraries of John Adams and Ralph Waldo Emerson. From there the ideas spread to Henry David Thoreau, Walt Whitman, and succeeding generations of receptive Americans, who absorbed India’s “science of consciousness” and wove it into the fabric of their lives. Charismatic teachers like Swami Vivekananda and Paramahansa Yogananda came west in waves, prompting leading intellectuals, artists, and scientists such as Aldous Huxley, Joseph Campbell, Allen Ginsberg, J. D. Salinger, John Coltrane, Dean Ornish, and Richard Alpert, aka Ram Dass, to adapt and disseminate what they learned from them. The impact has been enormous, enlarging our current understanding of the mind and body and dramatically changing how we view ourselves and our place in the cosmos.
 
Goldberg paints a compelling picture of this remarkable East-to-West transmission, showing how it accelerated through the decades and eventually moved from the counterculture into our laboratories, libraries, and living rooms.  Now physicians and therapists routinely recommend meditation, words like karma and mantra are part of our everyday vocabulary, and Yoga studios are as ubiquitous as Starbuckses. The insights of India’s sages permeate so much of what we think, believe, and do that they have redefined the meaning of life for millions of Americans—and continue to do so every day.  
 
Rich in detail and expansive in scope, American Veda shows how we have come to accept and live by the central teaching of Vedic wisdom: “Truth is one, the wise call it by many names.”
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Editorial Reviews

Publishers Weekly
Spiritual coach and author Goldberg (Roadsigns) is a knowledgeable and sympathetic chronicler of the past 150 years or so of Indian spiritual ideas' influence on American spirituality. Correctly starting with Emerson and American transcendentalism, Goldberg follows a trail that gets broader, more diverse, and more powerful until yoga is as American as Starbucks, and "spiritual but not religious" becomes a cultural catchphrase describing millions whose notions of the transcendent are more shaped by India's Sanatana Dharma (Eternal Religion) than by Yankee divines and Southern Baptists. Goldberg sorts gurus and systems of yoga, correctly understanding the spiritual aspects of what many Americans think of as a physical fitness discipline. He's on point in tracing the influence of the spiritual philosophy of Vedanta on a legion of influential artists and writers beyond the titular ones--think John Coltrane and the late J.D. Salinger. This book fills a void; scholars have mined the subject of Indian spiritual philosophy, but mostly for the academy, despite the broad impact of Vedantism on popular culture. Goldberg gets it. (Nov.)
From the Publisher
"American Veda is an illuminating, gracefully written and remarkably thorough account of  India’s spectacular impact on Western religion and spirituality."
– Deepak Chopra

"American Veda shows us how we got to where we are. It chronicles a revolution in consciousness and describes India’s lasting influence on our culture, from gurus, meditation, and yoga to sitar music and aromatic  curries. Savor it."
– Michael Bernard Beckwith, author of Spiritual Liberation: Fulfilling Your Soul’s Potential
 
"This book demonstrates the far reach of Indian thought into the American psyche and sense of spiritual self. A well written, superbly researched book, it should be read by all the 15 million Americans practicing meditation and yoga!"
– Christopher Chapple, Doshi Professor of Indic and Comparative Theology, Loyola Marymount University
 
"Wonderfully comprehensive, positive, tremendously insightful, and illuminating. For anyone interested in the deep influence of yoga philosophy in American culture, I highly recommended this masterful book." 
– John Friend, Founder of Anusara Yoga
 
"Immensely smart, wise and brilliantly written. This book should be required reading for everyone interested in ecumenical spirituality which is the one hope for the survival of the human race, and India’s great gift to us in our crisis."
– Andrew Harvey, author of The Hope: The Guide to Social Activism and The Sun at Midnight
 
"In this important and engaging book, Philip Goldberg chronicles the long neglected history of Hinduism's encounter with the US. He astutely examines how Hinduism has been constructed and consumed within the larger American spiritual landscape.  A must read for those interested in Hinduism and its transmission."
- Varun Soni, Dean of Religious Life, University of Southern California
 
"American Veda documents an important cultural change and is an impressive book: informed and informative, well researched and readable."
– Roger Walsh MD, Ph.D., University of California Medical School, author of Essential Spirituality: The Seven Central Practices
 
"Intriguing reading, fascinating profiles and great storytelling of Yoga luminaries adapting the teachings to fit modern American life. This book inspires us to continue to deepen in our body, mind, and spiritual journey."
– Lilias Folan, PBS Host and author Lilias! Yoga Gets Better with Age
 
"Goldberg weaves a tale as only a true storyteller can, drawing the reader into this Vedic web that has no weaver, providing us with a fresh view of how Vedic strands have woven their way into the daily fabric of every American. He masterfully unfolds this ancient play of spiritual unfolding that is just now beginning to emerge into early adolescence in America."
– Richard Miller, PhD, author of Yoga Nidra: A Meditative Practice for Deep Relaxation and Healing, co-founder of the International Association of Yoga Therapy and the founding president of the Integrative Restoration Institute.
 
"A breathtaking trek across time, American Veda shows us something extraordinary, surprising, and precious about where we come from, who we are at this moment, and what we may yet become."
– Chip Hartranft, author of The Yoga-Sutra Of Patañjali: a new translation with commentary

"In a delightful, compelling way, American Veda shows how India’s ancient wisdom has permeated our lives, including many of the self-improvement teachings that have benefited millions.  I loved reading this book."
– Marci Shimoff, NY Times bestselling author, Happy for No Reason and Chicken Soup for the Woman’s Soul

“Nothing short of remarkable. Within the pages of this fairly short volume, Goldberg manages to cover every major figure, movement, and idea that originated in India’s spiritual terrain and arrived on our shores to forever alter the landscape of our thought and culture….Writing with empathy and discernment, he covers highly controversial issues regarding the impact of the transmission of Indian spiritual culture in a way that inspires deeper understanding. American Veda is an insightful guide to the fascinating history of a phenomenon that will be seen in the future as one of the watershed moments of American history.”
– Rita D. Sherma, Ph.D., Executive Director, School of Philosophy & Religious Studies, Taksha University

“American Veda is a bright light on the historical path to enlightenment in America. Philip Goldberg is an acharya of words and research. Highly recommended.”
– Larry Payne Ph.D., coauthor, Yoga for Dummies, Yoga Rx and The Business of Teaching Yoga

"We imagine the United States as a Christian island far from the exotic teachings of India. We imagine wrong. As Phil Goldberg's masterful American Veda shows we have been under the sway of Hindu spiritual thought for centuries. If you want to understand American spirituality today, and get a glimpse into its future, read this book."
– Rabbi Rami Shapiro, author of Recovery, the Sacred Art

"This book, American Veda is a landmark! Easy to read it shines a light of understanding on the American Vedic Hindu path which started with the transference of knowledge from India, and equally important by its acceptance by the Americans of western orientation. It is a path on which now, the immigrant Vedic Hindu community and its progeny are grafting on to and traveling along with many in the mainstream community, resulting in, we hope increased understanding. The integrated approach of this book helps fill in the gaps of this historical journey, especially for those of us who see ourselves as fellow travelers working to bridge the east-west divide."
– Anju Bhargava, Management Consultant and Founder of Hindu American Seva Charities

Library Journal
Goldberg (founder, Spiritual Wellness & Healing Assocs.) argues that American society has been greatly influenced by Indian philosophy, particularly Vedanta, over the last two centuries, whether we realize it or not. He traces the transmission of Vedanta throughout America's history from such early thinkers as Emerson and Thoreau to popular culture icons to the general public. (He includes such British figures as Aldous Huxley, Christopher Isherwood, and the Beatles but treats them here in their effect on American culture.) Goldberg's writing engages the reader by weaving together the stories of the purveyors of Indian thought in America, yet at times readers may feel they are reading the same chapter over and over with only the cast of characters changing. Not surprisingly, Goldberg focuses mostly on the 1960s and 1970s; only one chapter is devoted to the new millennium. Readers who are seeking a scholarly treatment of this topic will not find it here, as the author himself points out in his introduction. VERDICT This is a good popular treatment of the topic and will appeal to those interested in Eastern spirituality as well as lower-level undergraduates in applicable courses.—Amanda Folk, Univ. of Pittsburgh Lib., Greensburg, PA
Kirkus Reviews

Of gurus, maharajas, swamis and the other practitioners who have come to American shores bringing "India's leading export"—Hinduism, that is.

Practitioner Goldberg (Roadsigns: On the Spiritual Path—Living at the Heart of Paradox, 2006, etc.), one of many prominent "Hinjus" (Jewish Hindus) who espouse the traditions of South Asia, opens by observing that his book is "about Hinduism," which, narrowly defined, is "a specific set of precepts and practices derived from India's primary religion." Given that Hinduism is the source of Jainism, Sikhism and Buddhism, the other major indigenous faiths of the subcontinent, the concentration on Hinduism as a shortcut for Indian religion seems defensible, though still apt to provoke argument. The author blends scholarly interest with firsthand experience, but his insistence that America is thoroughly Veda-ized—since we all use words likeguru, karma,yoga,mantra and maybe evennamaste—already seems arguable as well, given the resurgence of fundamentalist Christianity.Still, Goldberg has a point, and he does a capable job of showing the influence Hinduism has had for at least the last century and a half, beginning with the Transcendentalists and winding through the sounds of just about any band that has ever used a sitar. The author also sets his sight on loftier exponents, such as T.S. Eliot, a close student of Sanskrit, and J.D. Salinger, whose texts he reads as Vedanta parables. And then there are the Beats, of course. The organization is a little haphazard and the puns ("Maharishi's little helpers," "the cart before the source," "living the vida veda") may be a little too frequent for some tastes, but Goldberg does yeoman service in chronicling the many ways India has influenced American—and, by extension, Western—culture, often very subtly.

For budding mahatmas, a worthy and vigorous introduction, though less well-written than its closest Buddhist counterpart, Rick Fields'sHow the Swans Came to the Lake (1981).

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Product Details

  • ISBN-13: 9780307719614
  • Publisher: Crown Publishing Group
  • Publication date: 11/2/2010
  • Sold by: Random House
  • Format: eBook
  • Pages: 288
  • File size: 4 MB

Meet the Author

PHILIP GOLDBERG is the author or coauthor of nineteen books, including Roadsigns: On the Spiritual Path and The Intuitive Edge. Based in Los Angeles, he is an ordained interfaith minister, a public speaker and seminar leader, and the founder of Spiritual Wellness and Healing Associates. He is director of outreach for SpiritualCitizens.net and blogs regularly on religion for the Huffington Post.
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