America's Corporate Brain Drain: Why We Leave, Where We Go, How We Can Reverse the Flow

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"Press '1' to listen to five more phone menus. If this is an emergency, please stay on the line forever for the next available operator . . . ."

If you hate phone menus, you're not alone. When big companies saw data proving that up to 70 percent of callers press "0" to reach a live operator, they did exactly what you'd expect. Instead of getting live operators to answer the phones, they disabled the "zero out" function.

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Overview

"Press '1' to listen to five more phone menus. If this is an emergency, please stay on the line forever for the next available operator . . . ."

If you hate phone menus, you're not alone. When big companies saw data proving that up to 70 percent of callers press "0" to reach a live operator, they did exactly what you'd expect. Instead of getting live operators to answer the phones, they disabled the "zero out" function.

From gouging gas prices to free checking accounts that charge for checkbooks and offer pointless point programs (50 percent of points are never redeemed), big businesses in America are disconnected. Most no longer offer the best products and services.

America's Corporate Brain Drain reveals that the swell of me-too products and lousy service is because the best people no longer work in Goliath companies.

We're moving forward with Toyota and connecting with Nokia because the brightest sparks in the U.S. have left big corporations or are planning exit strategies.

The 27 million small-business owners didn't get the boot-89 percent of entrepreneurs quit their former positions. Boomers are negotiating for early retirement to start hobby jobs. Grads aren't willing to climb towering corporate ladders. Of the employees still stuck in big companies, 70 percent are unhappy with their jobs.

In America's Corporate Brain Drain, corporate deserters, employees, and consumers who are fed up with behemoth banks and big old phone companies will find the real reasons why big business stopped working. And they'll discover how Americans, who are increasingly unwilling to put up with inferior products and the corporate culture that createsthem, are regaining control.
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Editorial Reviews

Katherine Das Tor News
Seventy percent of workers at goliath companies in the U.S. are unhappy with their jobs. The result-top talent is heading for the high road. Supermen and superwomen are getting even by competing head on. America's Corporate Brain Drain details how corporations can curb this brain drain. But until they do, [employees] will continue to follow the path to entrepreneurship.
Katherine Publishers Marketplace
America's Corporate Brain Drain is in your face-it rattles your cage and makes you chuckle, sneer, snicker, disagree, argue, answer the survey, be outraged, and knowingly smile. Armed with facts, case studies, interviews, and personal accounts from corporate deserters and left-behinds (still stuck there), Brain Drain discloses how the Fortune 500 are dealing (poorly) with the exodus of leaders, such as paying for all employees to attend training courses on "dealing with difficult people" rather than just firing the difficult people.
Katherine Thunderbird Magazine
The controversial book America's Corporate Brain Drain is an in-depth look at why the best people leave corporations, where they go, and how to reverse the flow. As one of the escapees from big business, Ryan uses her supercharged attitude to push the creative envelope . . . . With the stamps of 72 countries in her passport and more than two decades of national and international corporate work under her belt, this outspoken Massachusetts native founded Sparks Worldwide LLC . . . shaping strategic campaigns in unique ways for dozens of companies, among them AT&T, American Express, Blockbuster, Ford Motor Co. and Procter & Gamble.
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Product Details

  • ISBN-13: 9780981494708
  • Publisher: Sparks Worldwide, LLC
  • Publication date: 8/28/2008
  • Pages: 304
  • Product dimensions: 6.30 (w) x 9.00 (h) x 1.10 (d)

Meet the Author

Babs Ryan is a corporate change agent, entrepreneur, speaker, inventor, international trends forecaster, and world traveler. An authority on big business and entrepreneurship, she has successfully boomeranged from senior leadership roles in Fortune 100 companies (GE Capital division head of new product development, Citibank VP of business development), chief marketing officer at Kawasaki Motors UK, and top directorships in blue chip advertising agencies to small-business owner with clients in 207 countries. Babs has seven U.S. patents pending. She has traveled in 78 countries and worked abroad for 11 years. She is founder and president of Sparks Worldwide LLC, a Chicago-based enterprise helping multinational corporations bloom by designing and implementing business solutions and patentable products.
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