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Amped: How Big Air, Big Dollars, and a New Generation Took Sports to the Extreme
     

Amped: How Big Air, Big Dollars, and a New Generation Took Sports to the Extreme

by David Browne
 

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ISBN-10: 1582345635

ISBN-13: 2901582345634

Pub. Date: 08/28/2005

Publisher: Bloomsbury USA

Once a Fringe Underground culture, skateboarding, snowboarding, BMX biking, and freestyle motocross are now the stuff of car commercials and Olympic competitions. How did these so-called extreme sports get there -- and how does it feel to be in the midst of it all? The first comprehensive account of the history, culture, and business of action sports, Amped is a

Overview

Once a Fringe Underground culture, skateboarding, snowboarding, BMX biking, and freestyle motocross are now the stuff of car commercials and Olympic competitions. How did these so-called extreme sports get there -- and how does it feel to be in the midst of it all? The first comprehensive account of the history, culture, and business of action sports, Amped is a journey into a world where deft athleticism, potential pain, and the ultimate rush commingle. In journalist David Browne's eyeopening account of a truly alternate sports universe, readers will find themselves aboard a raucous skateboarding bus tour with the iconic Tony Hawk, behind the scenes at the X Games and snowboarding contests, dropping into a summer camp devoted to these sports, on the sidelines witnessing the first-ever double backflip on a motorcycle, and in the offices of the multinational corporations that have tapped into the vast amounts of money to be made from these new American pastimes. Along the way, readers will also hear firsthand from such stars as Hawk, skaters Bob Burnquist and Mike Vallely, BMX riders Ryan Nyquist and Rick Thorne, and motocross riders Mike Metzger and Clifford Adoptante.

Based on interviews with more than one hundred athletes, pioneers, industry executives, manufacturers, and, of course, the adolescent amateurs who are the heart of this movement, Amped is not merely the story of an alternative community now four decades old. It is the tale of a flourishing culture that continues to reject old-fashioned stick-and-ball sports in favor of individualistic forms of expression -- and that culture's struggle to hold on to its integrity despite the demands of corporate sponsors. The story of action sports speaks volumes about Generations X and Y and their divergent views on life, creativity, gratification, and identity.

Product Details

ISBN-13:
2901582345634
Publisher:
Bloomsbury USA
Publication date:
08/28/2005
Edition description:
Reprint
Pages:
320

Table of Contents

Prefaceix
1.Prologue: The Awards Show1
2.Pump It Up Until You Can Feel It: Riding High and Low with BMX23
3.The Boys on the Skate Bus: Going Big with Tony Hawk's Gigantic Skatepark Tour57
4.Core-Mart: Scenes from the World of Shoes, Videos, Gear, and the Industry Within97
5.Skatetown and Cabin B-Boys: Going Extreme at Summer Camp123
6.Eat Dirt to the Beat: The Music-Sports Connection154
7.Lights, Camera, Grind: Madison Avenue's Extreme Makeover171
8.Contest as Metaphor: Braving the Pipe, the Rail, and the Mainstreaming of Snowboarding at the U.S. Open200
9.They Got Game: ESPN, the X Games, and the Quest for the Gold232
10.Moto Rising: Freestyle Motocross and the Two-Wheeled Sky Kiss253
11.Epilogue: The Awards Show, the Day After284
Bibliography293
Acknowledgments299

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