An Introduction to Digital Media

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An Introduction to Digital Media is a clear and comprehensive account of the development and future possibilities of digital media by one of their most authoritative analysts. Tony Feldman addresses fundamental questions about digital media and their potential use in our everyday lives. What are digital media? What is special about them? How do digital media systems work, technologically and commercially? And where is the digital media revolution taking us? Tony Feldman considers the new digital media in two distinct but increasingly converging areas: the world of packaged 'offline' media such as CD-ROM and the world of transmitted media, including digital broadcasting and interactive online services. He begins with an overview of the digital media landscape, and goes on to describe the impact of CD-based media and the development of a consumer market for multimedia products. Feldman then traces the equally dramatic growth of online services and the Internet in particular, assessing myths and realities about the information superhighway and its commercial possibilities. An Introduction to Digital Media concludes with an assessment of the strategic implications of going digital for media industries such as publishing, broadcasting, cinema and music, and considers the key role that individuals will play in determining the course of the digital revolution.
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Product Details

  • ISBN-13: 9780415151085
  • Publisher: Taylor & Francis
  • Publication date: 12/24/1996
  • Series: Blueprint Series
  • Pages: 192
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.50 (d)

Table of Contents

1 What digital revolution? 1
Analogue and digital information 1
Speaking the language of computers 3
Commercialising electronic media 9
What is interactivity? 13
Designing and implementing interactivity 15
Capturing hearts and minds 17
Do we need interactivity? 18
2 Multimedia 22
What is multimedia? 22
Digital video 25
Compressing digital information 27
Compression by redundancy 28
Compression in hardware and software 30
Maverick compression schemes 32
3 The compact disc arrives 35
The beginnings of optical media 35
How does a compact disc work? 39
The evolution of CD-ROM markets 41
The consumer market emerges 45
Multimedia entertainment in the home 48
CD video 49
The digital video disc 52
Using video in CD media 56
The distribution nightmare 58
European markets emerge 59
Developments in distribution channels 61
Evading the log jam 63
CD-ROM's end game 65
4 Myth and reality on the superhighway 69
The broadband vision 70
Taking cable online 77
Making broadcasting interactive 83
Paying for the superhighway 87
Interactive television 89
5 Online networks 91
How online publishing works 91
The uniqueness of online networks 93
The evolution of the online industry 96
The making of a consumer market 99
Consumer online networks 100
Consumer online services in Europe 106
The Internet 109
The rise and rise of the Internet 111
The World Wide Web 113
Commercialising the Web 115
6 Web commerce 117
The Web consumer 117
Surfing the Web 118
Content and online success 124
Commercialising a Web site 127
The impact on proprietary networks 137
Security and Web payments 141
The changing face of the Web 147
7 What does it all mean? 152
Content in the digital world 153
What is digital content? 154
Whose content is it, anyway? 156
New content or old? 159
Strategies for exploiting content 161
The vision thing 165
Index 167
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