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From the Publisher
Brendan's book offers a deeply personal, approachable and honest account of his creative process and how he comes up with great ideas and designs for interactive experiences. This book is a true joy to read that's infused with clever visual punctuation to every page and story. Destined to become a classic design tome that will help readers tap into their own processes and creativity.
Lynda Weinman Founder - Flashforward Conference and lynda.com
It reminded me very much of the approach we took at Antirom. It’s really about playing with these new forms, technologies and cultures and trying to discern some interesting features about them and the underlying language. Any interaction designer, all students and pretty much anyone else involved in coming up with ideas for a living should have a copy.
Andy Polaine, co-founder Antirom