Analysis Without Paralysis: 10 Tools to Make Better Strategic Decisions

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You can use business analysis to address your most crucial strategic and tactical challenges - without burying yourself in advanced math or arcane theory! This friendly guide walks you through the entire business analysis process and then explains each of today's most valuable analysis tools - in plain English. You'll be able to make better decisions and get better results - even if you've never been responsible for analysis before.

Babette Bensoussan and Craig Fleisher ...

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Overview

You can use business analysis to address your most crucial strategic and tactical challenges - without burying yourself in advanced math or arcane theory! This friendly guide walks you through the entire business analysis process and then explains each of today's most valuable analysis tools - in plain English. You'll be able to make better decisions and get better results - even if you've never been responsible for analysis before.

Babette Bensoussan and Craig Fleisher illuminate BCG matrix; Porter's "Five Forces"; SWOT analysis; modern competitor, financial, issue, and value chain analysis; long-term scenario planning; emerging macroenvironmental (STEEP/PEST) techniques; and much more. You'll find realistic case studies, in addition to practical guidance for choosing the right tools for each challenge.

Even if you've never performed business analysis before, Analysis Without Paralysis can help you gain the insights and build the strategies for a winning future.

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Product Details

  • ISBN-13: 9780132361804
  • Publisher: FT Press
  • Publication date: 6/10/2008
  • Edition description: Older Edition
  • Pages: 228
  • Product dimensions: 5.90 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Babette E. Bensoussan is Managing Director of The MindShifts Group, a consultancy with more than 16 years experience attending to Australian, Asian, and global Fortune 500 companies, as well as SMEs, in strategic business and marketing planning, competitive intelligence, and strategic analysis.

Craig S. Fleisher is the Windsor Research Leadership Chair and Professor of Strategy, Odette School of Business, University of Windsor. He was 2006 President of the Society of Competitive Intelligence Professionals, inaugural chair of the Competitive Intelligence Foundation, and founding editor of the Journal of Competitive Intelligence and Management.

Bensoussan and Fleisher are coauthors of Strategic and Competitive Analysis as well as Business and Competitive Analysis.

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Table of Contents


Introduction     1
Business Management and the Role of Analysis     3
The Increasing Need for Effective Analysis     8
Concluding Observations     11
The Analysis Process     15
What Is Analysis?     18
Analysis Tools     27
BCG Growth/Share Portfolio Matrix     29
Description and Purpose     29
Strengths     35
Weaknesses     36
How to Do It     38
Competitor Analysis     49
Description and Purpose     49
Strengths     51
Weaknesses     51
How to Do It     52
Financial Ratio and Statement Analysis     67
Description and Purpose     67
Strengths     70
Weaknesses     70
How to Do It     73
Five Forces Industry Analysis     95
Description and Purpose     95
Strengths     100
Weaknesses     101
How to Do It     102
Endnote     109
Issue Analysis     111
Description and Purpose     111
Strengths     113
Weaknesses     114
How to Do It     115
Political Risk Analysis     131
Description and Purpose     131
Strengths     132
Weaknesses     134
How to Do It     135
Endnotes     150
Scenario Analysis     151
Description and Purpose     151
Strengths     156
Weaknesses     157
How to Do It     158
Endnote     167
Macroenvironmental (STEEP/PEST) Analysis     169
Description and Purpose     169
Strengths     172
Weaknesses     174
How to Do It     175
SWOT Analysis     183
Description and Purpose     183
Strengths     188
Weaknesses     189
How to Do It     190
Value Chain Analysis     199
Description and Purpose     199
Strengths     204
Weaknesses     205
How to Do It     206
Index     221
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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Posted June 30, 2011

    more from this reviewer

    Smart compilation of classic analytical techniques for business managers

    Developing a good corporate strategy requires rigorous analysis. You don't need to become a quant or a statistics expert, but you should understand how worthwhile analytics abet planning. Strategic analysis expert Babette E. Bensoussan and management professor Craig S. Fleisher explain, in simple terms, 10 classic, tried-and-true diagnostic techniques in this introduction to strategic development. This isn't a book for nerds, but for business executives and managers who need to know the basics of analysis so they can develop better corporate strategies. This guide is easy to use, with concise but thorough introductions to major analytical tools, their pros and cons, and step-by-step instructions for how to implement each one. getAbstract recommends this useful primer on corporate analytics to any managers who need grounding in this important discipline.

    2 out of 2 people found this review helpful.

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