Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions / Edition 2

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Since the publication of the original edition, the importance of interpreting business data has become mission critical for professionals in all types of businesses. These professionals have discovered the benefits of business analysis to address their organizations most crucial strategic and tactical challenges. The Second Edition of this successful guide to business analysis, shows readers how to apply analytical tools without having to mire themselves in advanced math or arcane theory. Analysis Without Paralysis teaches readers the fundamentals of business analysis through the use of 12 core tools. Each tool will make the way readers assess and interpret their business’ data more effective, accurate, and actionable. Accessibly written, the authors walk readers through the entire business analysis process and then explain each of today’s most valuable analysis tools so business professionals will be able to make better decisions about their company’s strategy and operations--and achieve better results. The Second Edition includes three new analytical tools and updates all of the prior edition’s data and examples. For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples.

"This title should be on any business manager’s shelf wanting to make better decisions using analysis."

--UK Competitive Intelligence Forum (UK CIF)

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Product Details

  • ISBN-13: 9780133101027
  • Publisher: Pearson FT Press
  • Publication date: 10/8/2012
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 288
  • Sales rank: 476,470
  • Product dimensions: 5.90 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

Babette E. Bensoussan is best known as an international specialist in strategy and competition, and as founder and director of The MindShifts Group. With an excellent breadth and depth of knowledge she has undertaken major studies for and consulted to Australian and Global Fortune 500 companies. She has undertaken over 300 competitive intelligence projects and consulted to a wide range of industries and markets. Babette is a brilliant presenter and communicator, and conducts training, workshops and individual mentoring on a worldwide basis to assist with the development and implementation of competitive strategies, competitive intelligence programs, and strategic planning.

Apart from her active business endeavours, Babette has taught Competitive Intelligence in undergraduate business and MBA programs both in Australia and China. In 2012, she was appointed Adjunct Professor, School of Business, University of Technology Sydney.

Dr. Craig S. Fleisher is the Chief Learning Officer (CLO) of one of the globe's leading intelligence consultancies, Aurora WDC. Google’s top-cited CI scholar and a frequent keynote speaker, Craig has authored several essential CI books including Analysis without Paralysis 2nd Ed (FT Press, 2013), Business and Competitive Analysis (FT Press, 2007), and Strategic and Competitive Analysis (Pearson, 2003), among others. A former SCIP president, current Fellow and Meritorious Award winner, he was inaugural chair of the Competitive Intelligence Foundation, and founding editor of the Journal of Competitive Intelligence and Management. His PhD in Business is from Pittsburgh's Katz Graduate School of Business. An internationally-focused adviser instructing mainly executive learners, he has held positions including MBA Director, Business School Dean and Chaired Professor at a variety of universities in over half a dozen countries.

Bensoussan and Fleisher are also the authors of the well known Business and Competitive Analysis book, a must have for any corporate analyst.

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Table of Contents

Acknowledgments ix

About the Authors xi

Chapter 1 The Role of Analysis in Business Management 1

The Increasing Need for Effective Analysis 7

Concluding Observations 9

Chapter 2 The Analysis Process 13

What Is Analysis? 16

Chapter 3 BCG Growth/Share Portfolio Matrix 23

Description and Purpose 23

Link to the Experience Curve 24

Link to the Product Life Cycle 25

Combining the Experience Curve and Product Life Cycle 26

Strengths 29

Weaknesses 30

How to Do It 32

Case Study: Google as Viewed in a BCG Portfolio Planning Matrix 39

Chapter 4 Competitor Analysis 45

Description and Purpose 45

Strengths 47

Weaknesses 47

How to Do It 48

Case Study: Chinese Mobile Phone Market 59

Chapter 5 Driving Forces Analysis 63

Description and Purpose 63

Strengths 64

Weaknesses 65

How to Do It 66

Case Study: Driving Forces in the Digital Music Market 75

Chapter 6 Financial Ratios and Statement Analysis 81

Description and Purpose 81

Basic Concepts Underlying Financial Ratio and Statement Analysis (FRSA) 81

Components of Financial Statements 82

Assessing the Appropriateness of Ratios 83

Strengths 84

Weaknesses 84

How to Do It 86

Activity or Efficiency Ratios 87

Leverage or Solvency Analysis Ratios 90

Liquidity Analysis Ratios 91

Profitability Analysis Ratios 93

Other Analysis Ratios: Capital Market or Shareholder Returns 95

Methods of Ratio or Measure Comparison 98

Consolidation and Segmented Analysis 102

Case Study: FRSA of the Three Large North American Warehouse Clubs 104

Chapter 7 Five Forces Industry Analysis 109

Description and Purpose 109

Threat of New Entrants 111

Bargaining Power of Suppliers 112

Bargaining Power of Buyers 113

Threat of Substitute Products or Services 114

Degree of Rivalry Among Existing Players 115

Strengths 116

Weaknesses 117

How to Do It 118

Case Study: Applying the Five Forces Model to the U.S. Passenger Airline Industry 120

Case Study: Applying the Five Forces Model to the Global Pharmaceutical Industry 123

Chapter 8 Issue Analysis 127

Description and Purpose 127

Strengths 129

Weaknesses 130

How to Do It 131

Examples of Issue Analysis in Practice 144

Chapter 9 Product Life Cycle Analysis 147

Description and Purpose 147

Strengths 156

Weaknesses 157

How to Do It 158

Case Study: Apple’s Product Life Cycles and Growth Potential from the iPod to the iPad 163

Endnotes 165

Chapter 10 Scenario Analysis 167

Description and Purpose 167

Methods for Generating Scenarios 168

Strengths 172

Weaknesses 173

How to Do It 174

Case Study: Scenarios for Traditional and Emerging Forest Products Enterprises 179

Endnotes 184

Chapter 11 Macroenvironmental (STEEP/PEST) Analysis 187

Description and Purpose 187

Strengths 191

Weaknesses 192

How to Do It 193

Case Study: STEEP Analysis of the Life and Death of Brands 197

Chapter 12 SWOT Analysis 199

Description and Purpose 199

Strengths 202

Weaknesses 202

How to Do It 204

Case Study: Lockheed Martin Corporation 213

Endnote 222

Chapter 13 Value Chain Analysis 223

Description and Purpose 223

Strengths 229

Weaknesses 230

How to Do It 231

Case Study: Value Chain Analysis of Walmart Stores 242

Chapter 14 Win/Loss Analysis 249

Description and Purpose 249

Strengths 250

Weaknesses 252

How to Do It 254

Win/Loss Case Study: Email Marketing Solutions 260

Index 263

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  • Anonymous

    Posted December 22, 2012

    Although i wish I had a book like this one a few years ago, it i

    Although i wish I had a book like this one a few years ago, it is great if you are starting your own business, don't have an MBA, or need t write a business plan and aren't sure how to do the competitive and market analysis sections. It covers most of the classic business schools techniques like SWOT, financial and industry analysis, and some lesser taught ones as well like driving forces, CSFs, and issue analysis. It is easy to follow, concise, and has some helpful case studies to illustrate the methods.

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