Analytics at Work: Smarter Decisions, Better Results

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More About This Book

Overview

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.

In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations?one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:

• Use data more effectively and glean valuable analytical insights
• Manage and coordinate data, people, and technology at an enterprise level
• Understand and support what analyticalleaders do
• Evaluate and choose realistic targets for analytical activity
• Recruit, hire, and manage analysts

Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.

Scores of books and articles have been written in the popular press and mainstream marketplace about leadership: who leaders are, what they do, and why they matter. Yet in academia, there is a dearth of rigorous research, journal articles, or doctoral programs focused on leadership as a discipline. Why do top business schools espouse mission statements that promise to "educate the leaders of the future"- yet fail to give leadership its intellectual due?

Product Details

  • ISBN-13: 9781422177693
  • Publisher: Harvard Business Review Press
  • Publication date: 2/8/2010
  • Pages: 214
  • Sales rank: 147,153
  • Product dimensions: 6.30 (w) x 9.30 (h) x 1.10 (d)

Meet the Author

Thomas H. Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College and the author, coauthor, or editor of thirteen books. Jeanne G. Harris is Executive Research Fellow and a senior executive at Accenture’s Institute for High Performance in Chicago. Robert Morison has been leading business research in professional services firms for over twenty years and is a coauthor of Workforce Crisis (Harvard Business Press, 2006).

Table of Contents

Table of Contents

Preface and Acknowledgements Chapter 1 What It Means to Put Analytics to Work Part 1 The Analytical DELTA Chapter 2 Data Chapter 3 Enterprise Chapter 4 Leadership Chapter 5 Targets Chapter 6 Analysts Part 2 Staying Analytical Chapter 7 Embedding Analytics in Business Processes Chapter 8 Build an Analytical Culture Chapter 9 Review Comprehensively Chapter 10 The Analytical Journey: Meeting Challenges Along the Way Chapter 11 Toward More Analytical Decisions and Better Results Appendix The DELTA Journey

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