Analyzing Media Messages Using Quantitative Content Analysis in Research, Second Edition / Edition 2

Analyzing Media Messages Using Quantitative Content Analysis in Research, Second Edition / Edition 2

by Daniel Riffe, Stephen Lacy, Frederick Fico
     
 

Quantitative content analysis, in which analysts consistently categorize content according to rules and examine the relationships of those categories, is one of the best ways to find patterns and detect trends in a variety of media. When properly designed and executed it determines the effect of certain sorts of communication over time, such as in propaganda, or under… See more details below

Overview

Quantitative content analysis, in which analysts consistently categorize content according to rules and examine the relationships of those categories, is one of the best ways to find patterns and detect trends in a variety of media. When properly designed and executed it determines the effect of certain sorts of communication over time, such as in propaganda, or under certain circumstances such as the behavior of broadcast and cable reporters in the first hours of the events of 9/11. The authors examine content analysis as a social science tool and describe the process of designing a project, taking measurements and sampling, establishing reliability and validity, and conducting the data analysis necessary, including using computer programs to assess and evaluate content and perform calculations. Annotation ©2005 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780805852981
Publisher:
Taylor & Francis
Publication date:
06/15/2005
Series:
LEA's Communication Series
Edition description:
REV
Pages:
224
Product dimensions:
6.00(w) x 8.90(h) x 0.60(d)

Meet the Author

Table of Contents

1Introduction1
2Defining content analysis as a social science tool23
3Designing a content analysis40
4Measurement63
5Sampling95
6Reliability122
7Validity156
8Data analysis173
9Computers203

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