Analyzing Social Media Networks with NodeXL: Insights from a Connected World

Analyzing Social Media Networks with NodeXL: Insights from a Connected World

by Derek Hansen, Ben Shneiderman, Marc A. Smith
     
 

ISBN-10: 0123822297

ISBN-13: 9780123822291

Pub. Date: 09/29/2010

Publisher: Elsevier Science

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.
Part I provides background in the history and concepts of social media and social networks. Also included here

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Overview

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.
Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.

• Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA

• Demonstrates how visual analytics research can be applied to SNA tools for the mass market

• Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis

• Download companion materials and resources at https://nodexl.codeplex.com/documentation

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Product Details

ISBN-13:
9780123822291
Publisher:
Elsevier Science
Publication date:
09/29/2010
Pages:
304
Sales rank:
603,918
Product dimensions:
8.40(w) x 10.80(h) x 0.80(d)

Table of Contents

Preface

Acknowledgments

About the Authors

Contributors

I GETTING STARTED WITH ANALYZING SOCIAL MEDIA NETWORKS

1 Introduction to Social Media and Social Networks 3

2 Social Media: New Technologies of Collaboration 11

3 Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections 31

II NODEXL TUTORIAL: LEARNING BY DOING

4 Getting Started with NodeXL, Layout, Visual Design, and Labeling 53

5 Calculating and Visualizing Network Metrics 69

6 Preparing Data and Filtering 79

7 Clustering and Grouping 93

III SOCIAL MEDIA NETWORK ANALYSIS CASE STUDIES

8 Email: The Lifeblood of Modern Communication 105

9 Thread Networks: Mapping Message Boards and Email Lists 127

10 Twitter: Conversation, Entertainment, and Information, All in One Network! Scott Golder Golder, Scott 143

11 Visualizing and Interpreting Facebook Networks Bernie Hogan Hogan, Bernie 165

12 WWW Hyperlink Networks Robert Ackland Ackland, Robert 181

13 Flickr: Linking People, Photos, and Tags Natasa Milic-Frayling Milic-Frayling, Natasa 201

14 You Tube: Contrasting Patterns of Content, Interaction, and Prominence Jennifer Golbeck Golbeck, Jennifer 225

15 Wike Networks: Connections of Creativity and Collaboration Laura W. Black Black, Laura W. 247

Appendix: NodeXL for Programmers 273

Index 277

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