Analyzing the Social Web

Analyzing the Social Web

by Jennifer Golbeck
     
 

Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that

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Overview

Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public.

Product Details

ISBN-13:
9780124055315
Publisher:
Elsevier Science
Publication date:
03/29/2013
Pages:
290
Sales rank:
970,436
Product dimensions:
7.40(w) x 9.10(h) x 0.80(d)

Related Subjects

Meet the Author

Jennifer Golbeck Ph.D Is an Associate Professor in the College of Information Studies and Director of the Human-Computer Interaction Lab at the University of Maryland, College Park. Her research interests include social network and social media analysis, recommender systems, trust on the web, human computer interaction and and how to use social relationships to improve the way people interact with information. She was named as one of IEEE Intelligent System's "Top Ten to Watch", is a Research Fellow in the Web Science Research Initiative and is a sought after speaker on social media

Table of Contents

Analyzing the Social Web

Introduction

Nodes, Edges, and Network Measures

Network Structure and Measures

Network Visualization

Tie Strength

Trust

Understanding Structure Through User Attributes and Behavior

Building Networks

Propagation in Networks

Community-Maintained Resources

Location-Based Social Interaction

Social Information Filtering

Social Media in the Public Sector

Business Use of Social Media

Privacy

Case Study: Social Network Strategies for Surviving the Zombie Apocalypse

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