Analyzing Visual Data / Edition 1

by Michael S. Ball, Gregory W H Smith

Overview

This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.

Product Details

ISBN-13:	9780803934351
Publisher:	SAGE Publications
Publication date:	05/01/1992
Series:	Qualitative Research Methods , #24
Pages:	88
Product dimensions:	5.50(w) x 8.50(h) x 0.26(d)

Table of Contents

Introduction
The Use of Photographs in a Discipline of Words
Analyzing the Content of Visual Representations
Symbolist and Structuralist Analyses of Visual Representations
The Social Organization of Visual Experience