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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All [NOOK Book]

Overview

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald

A witty and frank look at the ad biz from one of its most respected voices

Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough.

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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All

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Overview

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald

A witty and frank look at the ad biz from one of its most respected voices

Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough.

In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.

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Product Details

  • ISBN-13: 9780071426206
  • Publisher: McGraw-Hill Education
  • Publication date: 1/21/2003
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • File size: 370 KB

Meet the Author

Bob Garfield is a prominent and influential columnist, critic, essayist, pundit, and personality. His weekly "Ad Review" in Advertising Age singles out individual ads for well-deserved praise or scorn and is the most watched and discussed column in the advertising industry. Garfield--who also cohosts NPR's "On the Media"--has been a columnist for USA Today, contributing editor for the Washington Post Magazine, and contributor to the New York Times, Playboy, Sports Illustrated, and many other publications.

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Customer Reviews

Average Rating 3.5
( 2 )
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted May 28, 2003

    Unique Perspective on Advertising

    I really was looking forward to reading a book about advertising by such a popular critic of the science/art. I think the book is worth reading, though the auther seems overly preoccupied with his personal, conservative opinion without regard for the 'target audience' he writes about.

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  • Anonymous

    Posted February 20, 2003

    He's Mad as Hell and He Doesn't Want Us to Take it Anymore!

    Garfield makes you laugh with his pun-filled, brutal analysis of what's bad advertising and what constitutues bad judgement in advertising. He credits advertising with some pretty heavy lifting in the economy -- which it deserves, and rarely gets credit for. Garfield's smart and funny writing helps you get through some important thinking about consumerism and marketing -- quite painlessly. The book is divided into 10 short chapters (or as Garfield says in the intro, "The Ten Commandments of Advertising , brought to you by God.") which could practically stand on their own. This book is not just for people in the ad biz -- but also for people interested in marketing tactics, marketing strategy and the relationship between media and the consumers they try to influence

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