And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All: Advertising's Leading Critic Lays Down the Law, Once and For All

Overview

"A brazenly funny . . . and hard-hitting book."
--Publishers Weekly

"He [Bob Garfield] is irreverent, funny and tough."
--USA Today

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."
--Miami Herald

And Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails ...

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Overview

"A brazenly funny . . . and hard-hitting book."
--Publishers Weekly

"He [Bob Garfield] is irreverent, funny and tough."
--USA Today

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."
--Miami Herald

And Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes:

  • "Consistency of ethical principles has never been the advertising industry's strongest suit."
  • "Agencies themselves struggle with an inherent conflict of interest, because the kind of advertising that best serves the client doesn't necessarily win awards."
  • "My goal here isn't to leave you a bit infuriated. My goal is to enumerate transgressions so extravagant and insane that you actually bleed through the ears."

And Now a Few Words from Me shines a blinding searchlight on what is wrong with today's advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.

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Product Details

  • ISBN-13: 9780071441223
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 7/27/2004
  • Edition number: 1
  • Pages: 204
  • Product dimensions: 5.50 (w) x 8.20 (h) x 0.45 (d)

Meet the Author

Bob Garfield's high-profile weekly "Ad Review" column in Advertising Age singles out individual ads for praise or scorn, making him perhaps the most feared figure in the world of advertising. Garfield is also an advertising analyst for ABC News and cohost of NPR's "On the Media."

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Table of Contents

Introduction: The Ten Commandments of Advertising, Brought to You by God vii
Chapter 1 Rules Are Made to Be Observed 1
Chapter 2 Original Sin 19
Chapter 3 Apropos of Something 35
Chapter 4 Exercise Regularly and Try Cutting Back on the Sex 61
Chapter 5 Ogilvy Was Wrong 87
Chapter 6 Be My Guest 103
Chapter 7 Are You Doomed? Take This Simple Quiz! 125
Chapter 8 Hold the Sleaze, Please 143
Chapter 9 Bless Me, Garfield, For I Have Screwed Up Big Time 165
Chapter 10 Go Forth and Advertise 185
Afterword 197
Index 201
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