And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All: Advertising's Leading Critic Lays Down the Law, Once and For All

Overview

"And Now a Few Words from Me is a must read for all young people who want to get into advertising, and for all of us old people who want to get out."
—Jerry Della Femina, author of From Those Wonderful Folks Who Gave You Pearl Harbor

"Garfield is going to piss a lot of people off, because he has the guts to tell it like it is."
—Sergio Zyman, author of The End of Advertising as We Know It

"No one knows the ad ...

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New 2003 McGraw Hill First Paperback Edition, First Printing. Author: Bob Garfield. This book is NEW and UNREAD. The outer cover is new, the spine is tight and stiff, the edges ... and text are bright white, crisp and the text is unmarked. -We welcome and respond promptly to customer inquiries about the books we offer for sale. We grade conservatively, package securely and ship immediately. Excellent customer service. Satisfaction guaranteed. Read more Show Less

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Overview

"And Now a Few Words from Me is a must read for all young people who want to get into advertising, and for all of us old people who want to get out."
—Jerry Della Femina, author of From Those Wonderful Folks Who Gave You Pearl Harbor

"Garfield is going to piss a lot of people off, because he has the guts to tell it like it is."
—Sergio Zyman, author of The End of Advertising as We Know It

"No one knows the ad biz—the good, the bad, and the ugly—better than Bob Garfield. This book offers sorely needed advice."
—Jack Trout, author of A Genie's Wisdom

"What Bob Garfield achieves here—simultaneous seriousness and irreverence—is a very had thing to pull off."
—Kurt Anderson, author of Turn of the Century

Bob Garfield, author of Advertising Age's widely read column "Ad Review," is the world's most influential advertising critic. And he is ticked off, wielding his pen like a flaming broadsword, striking out at rudeness, self-indulgence, irrelevance, irresponsibility, and outright sleaze.

And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Amid his take-no-prisoners citations of ad failures, Garfield also lays out rules for good advertising—commonsense rules too often forgotten. Advertising may or may not get better as a result of Garfield's book, but it will never be the same.

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Product Details

  • ISBN-13: 9780071441223
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 7/27/2004
  • Edition number: 1
  • Pages: 204
  • Product dimensions: 5.50 (w) x 8.20 (h) x 0.45 (d)

Meet the Author

Bob Garfield's high-profile weekly "Ad Review" column in Advertising Age singles out individual ads for praise or scorn, making him perhaps the most feared figure in the world of advertising. Garfield is also an advertising analyst for ABC News and cohost of NPR's "On the Media."

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Table of Contents

Introduction: The Ten Commandments of Advertising, Brought to You by God vii
Chapter 1 Rules Are Made to Be Observed 1
Chapter 2 Original Sin 19
Chapter 3 Apropos of Something 35
Chapter 4 Exercise Regularly and Try Cutting Back on the Sex 61
Chapter 5 Ogilvy Was Wrong 87
Chapter 6 Be My Guest 103
Chapter 7 Are You Doomed? Take This Simple Quiz! 125
Chapter 8 Hold the Sleaze, Please 143
Chapter 9 Bless Me, Garfield, For I Have Screwed Up Big Time 165
Chapter 10 Go Forth and Advertise 185
Afterword 197
Index 201
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