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And Now a Few Words from Me: Advertising's leading Critic Lays Down the Law, Once and for All / Edition 1
     

And Now a Few Words from Me: Advertising's leading Critic Lays Down the Law, Once and for All / Edition 1

3.5 2
by Bob Garfield
 

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ISBN-10: 0071403167

ISBN-13: 9780071403160

Pub. Date: 01/21/2003

Publisher: McGraw-Hill Professional Publishing

"If you crave insight into the wacky, zany, madcap—albeit very serious—business of advertising, this is a great place to begin."—Miami Herald

A witty and frank look at the ad biz from one of its most respected voices

Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex—

Overview

"If you crave insight into the wacky, zany, madcap—albeit very serious—business of advertising, this is a great place to begin."—Miami Herald

A witty and frank look at the ad biz from one of its most respected voices

Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex—and take-no-prisoners Advertising Age columnist Bob Garfield has had enough.

In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and—once and for all—eliminate bad advertising from the face of the earth.

Product Details

ISBN-13:
9780071403160
Publisher:
McGraw-Hill Professional Publishing
Publication date:
01/21/2003
Pages:
256
Product dimensions:
5.80(w) x 8.40(h) x 0.76(d)

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And Now a Few Words from Me: Advertising's leading Critic Lays Down the Law, Once and for All 3.5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
I really was looking forward to reading a book about advertising by such a popular critic of the science/art. I think the book is worth reading, though the auther seems overly preoccupied with his personal, conservative opinion without regard for the 'target audience' he writes about.
Guest More than 1 year ago
Garfield makes you laugh with his pun-filled, brutal analysis of what's bad advertising and what constitutues bad judgement in advertising. He credits advertising with some pretty heavy lifting in the economy -- which it deserves, and rarely gets credit for. Garfield's smart and funny writing helps you get through some important thinking about consumerism and marketing -- quite painlessly. The book is divided into 10 short chapters (or as Garfield says in the intro, "The Ten Commandments of Advertising , brought to you by God.") which could practically stand on their own. This book is not just for people in the ad biz -- but also for people interested in marketing tactics, marketing strategy and the relationship between media and the consumers they try to influence