Android Ad Network Primer: How to Monetize Android Apps with Advertisements

Android Ad Network Primer: How to Monetize Android Apps with Advertisements

by Tim Mackenzie
     
 
You know that billions are spent on mobile advertising each year. You have the app. You just need to resolve that last piece – getting those advertising dollars into your pocket.

The booming mobile advertising industry is filled with many big players and even more hopefuls. Unfortunately, many ad networks do not live up to the hype, leaving the

Overview

You know that billions are spent on mobile advertising each year. You have the app. You just need to resolve that last piece – getting those advertising dollars into your pocket.

The booming mobile advertising industry is filled with many big players and even more hopefuls. Unfortunately, many ad networks do not live up to the hype, leaving the developers to foot the bill in labor and lost time.

Enter the Android Ad Network Primer. This crash course in advertising revenue from Android apps gets you the information you need to make decisions and get ads into your app.

This book helps cut through the hype, giving you tools to evaluate which ad networks will be right for you, and walking through sign-up and integration of several of the big networks. It also contains details on over a dozen ad networks in an extensive resources section.

By the end of this quick primer, you'll know which ad networks are right for your app, have an ad solution integrated, and be earning money with your app.

Product Details

ISBN-13:
2940014661546
Publisher:
Tim Mackenzie
Publication date:
04/02/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
100
File size:
452 KB

Meet the Author

Tim Mackenzie escaped the cubicle after a decade of software engineering at large companies to form a business focused on Android app development and research. He is passionate about simplifying complex problems as well as making life easier through reducing unnecessary work. Finding the Android ecosystem to be filled with hype and difficult-to-verify claims, Tim set out to measure real-world performance of ad solutions and Android app markets. He puts a significant amount of ongoing effort into research and investigation of ad networks, app stores, and other services directed at Android developers. The result is the Android Income Series, an ongoing series of books that covers topics related to Android and methods to earn income from app development and distribution. Tim has participated in a variety of mobile conferences and events, such as AnDevCon III. Tim continues to teach others how to get started in their Android app development and income efforts through his blog at ProjectJourneyman.com as well as through the Android Income Series of books available at http://AndroidIncomeSeries.com.

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