"An annual report is a powerful and revealing document about a company’s financial standing. If you know what you’re looking for, it can give you substantial insight about where the company may be headed in the future. But to the untrained eye, the annual report may seem like walls of accounting technicalities provided to fill up space between the glossy photos and the upbeat “Message from the CEO.”
Annual Reports 101 gets past the PR machine to show the meaning behind the spin. This ultra-practical guide shows you how to thoroughly translate and read “between the lines” of the balance sheet, income statement, cash flow report, and the accompanying text. The book helps you get a true sense of the "big picture" behind the company, allowing you to move beyond the numbers themselves and the fluffy, PR-driven copy. Before you know it, you'll have the tools to spot red flags, decipher footnotes, and see past common practices that, while legal, may not give the most accurate picture.
With all the recent high-profile accounting scandals that have rocked the business world, companies are being careful about complying with the law. But that doesn’t mean they are making it any easier for you to understand what they’re reporting. With Annual Reports 101, you’ll have the key to a treasure trove of company information and a clear path through the hype."