Annual Reports 101: What the Numbers and the Fine Print Can Reveal About the True Health of a Company

Overview

"An annual report is a powerful and revealing document about a company’s financial standing. If you know what you’re looking for, it can give you substantial insight about where the company may be headed in the future. But to the untrained eye, the annual report may seem like walls of accounting technicalities provided to fill up space between the glossy photos and the upbeat “Message from the CEO.”

Annual Reports 101 gets past the PR machine to show the meaning behind the spin. This ultra-practical guide shows ...

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Overview

"An annual report is a powerful and revealing document about a company’s financial standing. If you know what you’re looking for, it can give you substantial insight about where the company may be headed in the future. But to the untrained eye, the annual report may seem like walls of accounting technicalities provided to fill up space between the glossy photos and the upbeat “Message from the CEO.”

Annual Reports 101 gets past the PR machine to show the meaning behind the spin. This ultra-practical guide shows you how to thoroughly translate and read “between the lines” of the balance sheet, income statement, cash flow report, and the accompanying text. The book helps you get a true sense of the ""big picture"" behind the company, allowing you to move beyond the numbers themselves and the fluffy, PR-driven copy. Before you know it, you'll have the tools to spot red flags, decipher footnotes, and see past common practices that, while legal, may not give the most accurate picture.

With all the recent high-profile accounting scandals that have rocked the business world, companies are being careful about complying with the law. But that doesn’t mean they are making it any easier for you to understand what they’re reporting. With Annual Reports 101, you’ll have the key to a treasure trove of company information -- and a clear path through the hype."

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Editorial Reviews

From the Publisher

“With this book you have a key to company information and a path through the hype.”

-Technical Analysis of Stocks & Commodities Magazine

“…a wise gift for anyone considering getting into investments next year.”

-Syracuse Post-Standard

Annual Reports 101 gets past the public relations machine to show the meaning behind the spin.”

— Houston Business Journal

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Product Details

  • ISBN-13: 9780814473672
  • Publisher: AMACOM Books
  • Publication date: 9/21/2006
  • Pages: 256
  • Product dimensions: 6.04 (w) x 9.00 (h) x 0.49 (d)

Table of Contents

"Introduction Transparency: Fact or Fiction?

Chapter 1 -- The Accounting Dilemma: The Gap in GAAP

Chapter 2 -- The Basic Financial Statements: What Your Mama Didn’t Tell You About the Balance Sheet

Chapter 3 -- Essential Ratios: Rolling Up Your Numerical Sleeves

Chapter 4 -- What Statements Do Not Reveal: Dirty Little Accounting Secrets

Chapter 5 -- Footnotes, Part One: An Overview of the Real Disclosures

Chapter 6 -- Footnotes, Part Two: Red Flags You Can Find on Your Own

Chapter 7 -- Structure of the Annual Report: A Public Relations Document

Chapter 8 -- The Auditing Role: Accounting Culture and the Audit Mentality

Chapter 9 -- How the Numbers Are Manipulated: Accounting Shell Games

Chapter 10 -- Sources of Free Information: You Don’t Need to Pay for Help

Chapter 11 -- Modifying Your Game Plan: A New Form of Portfolio Management

Glossary

Index"

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