Another One Bites the Grass: Making Sense of International Advertising

Another One Bites the Grass: Making Sense of International Advertising

by Simon Anholt
     
 

Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands,…  See more details below

Overview

Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." --Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." --Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO

Editorial Reviews

From the Publisher
"Thought provoking, funny and hair-tearing." (Campaign, 19th December 2000)
Campaign
Thought provoking, funny and hair-tearing.

Product Details

ISBN-13:
9780471354888
Publisher:
Wiley
Publication date:
01/28/2000
Series:
Adweek Series
Pages:
326
Product dimensions:
6.28(w) x 9.29(h) x 1.10(d)

Meet the Author

SIMON ANHOLT is the founder and Chairman of World Writers Ltd., an advertising consultancy that provides international creative and strategic services to other advertising agencies as well as directly to clients such as DuPont, Time-Warner. Sara Lee, Sony Corporation, and IBM.

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