BN.com Gift Guide

Overview

Leaders bring in twice the revenue from new products. What’s their secret? Small teams are the centerpiece of their strategy. They embrace Agile development, but they do much more. "Anticipate. The Architecture of Small Team Innovation and Product Success," presents a set of core principles -- proven through 60 years of industry study -- that will benefit any size firm. It’s written for both technical and marketing professionals, in language that is clear and concise.
...
See more details below
Anticipate.

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$9.99
BN.com price

Overview

Leaders bring in twice the revenue from new products. What’s their secret? Small teams are the centerpiece of their strategy. They embrace Agile development, but they do much more. "Anticipate. The Architecture of Small Team Innovation and Product Success," presents a set of core principles -- proven through 60 years of industry study -- that will benefit any size firm. It’s written for both technical and marketing professionals, in language that is clear and concise.
Read More Show Less

Product Details

  • ISBN-13: 9780615287997
  • Publisher: Red Bluff Publishing
  • Publication date: 6/18/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Product dimensions: 5.37 (w) x 8.75 (h) x 0.75 (d)
  • File size: 898 KB

Meet the Author

Brown & Company uses proven marketing principles and techniques to significantly improve the innovation skills of small development teams. Author Ronald Brown has been CEO of successful startups and has held senior marketing positions in large firms. He is co-founder and board member of United Keys, Inc., an early stage company bringing interactive display technology to traditional input devices. Prior to United Keys, he was president of eFax.com, where he led in the creation of an internet service that attracted millions of users. He has also consulted for entities as large as Philips Electronics and as small as individual patent holders. He has heavy product development experience, is a patent holder, and has a strong background in leveraging manufacturing and distribution resources. Brown developed classic consumer marketing skills as an account manager at advertising agencies J. Walter Thompson and BBDO, where he also gained valuable insight into using creativity to solve business problems. At JWT, he was part of the team that managed Hewlett-Packard's personal computers and printers businesses. Before that, he worked for The Nestle Company.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)