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This collection, developed from The Natural Step's conference on Sustainability and Innovation in 2002, provides radical ideas for generating a new perspective on the dynamics of business systems. 'Ants' symbolize the lessons to be learned from nature and the dependence of individual beings on broader, complex systems. "Galileo" embodies brilliance in perceiving and proving that the current paradigm is flawed. "Gandhi" exemplifies exceptional compassion in fighting for fundamental change.
All of these attributes are increasingly relevant in a world where, globally, we are experiencing both a steady decline in life-supporting resources and rising demands. Recognition of these challenges is sparking innovation within the private sector where the first glimmers of systemic change can be seen. The book examines the emergence of 21st-century enterprises that recognize their reliance on broad social and ecological systems ("ants"), incorporate sparks of genius rooted in rigorous analyses ('Galileo'), and acknowledge the importance of compassion and determination within any endeavour ('Gandhi').
With contributions from Ray Anderson, Gretchen Daily, Karl-Henrik Robèrt, Alois Flatz, Allen White and many more, the book illustrates that pioneering companies recognize that new opportunities emerge from recognizing the broader systems on which all businesses rely. Efforts to work with ecological and social dynamics of vibrancy and resilience offer a new space for innovation. Companies are stepping into this space and exploring innovative approaches to developing sustainability-focused products, operations and strategies. These sustainability-inspired business efforts are considering new ways to address human needs and desires. The most promising approaches are based on systems thinking and recognition of the linkages between 'upstream' and 'downstream' effects of actions. Understanding the undesired 'downstream' impacts of a firm's practices draws attention 'upstream'. This assessment highlights the most expedient approach: to design these impacts out of enterprises from the very start.
The book is divided into five sections to present a set of theories emerging about sustainability and its application to: business strategy and operations; financial-sector practices; accountability and reporting drivers; and organizational change pathways. Together, these sections illustrate the current range of sustainability theories and applications.
Ants, Galileo, and Gandhi will be essential reading for both academics looking for robust teaching material, practitioners looking for inspiration and the general reader interested in exploring the state of the art in the realignment of 21st-century business.
1. Introduction: envisioning the prototypical company of the 21st century
Ray Anderson, Interface Inc., Atlanta, GA, USA
Part 1: The transition to sustainability-oriented enterprises
2. Understanding nature’s services to societies
Gretchen Daily, Stanford University, California, USA, and Katherine Ellison, Investigative Journalist, California, USA
3. Reconsidering business from a systems perspective: the paradigm shift to sustainability-oriented enterprises and financial services
Sissel Waage, The Natural Step, California, USA
4. Integrating sustainability into business strategy and operations: applying The Natural Step approach and framework and backcasting from principles of sustainability
Karl-Henrik Robèrt, Blekinge Technical University and The Natural Step, Sweden
Part 2: Case studies of evolving business initiatives
5. Sustainability and Dematerialisation at Hewlett Packard
David Hudson, Consultant to Hewlett Packard, USA, and Lynelle Preston, Sustainability Manager, Hewlett Packard, USA
6. Engaging in change management: transformation through sustainability strategy at Norm Thompson Outfitters
Derek Smith, Norm Thompson Outfitters, Oregon, USA
7. Recreating natural-resource-based businesses: sustaining the land and communities in the US New Northwest
Cecilia Danks, University of Vermont, USA, and Martin Goebel and Karen Steer, Sustainable Northwest, Oregon, USA
8. Growing a sustainable business: establishing and financing new ecologically and socially restorative ventures
Matthew A. Klein, Verdant Power, Washington, DC, USA
Part 3: Case studies from the financial services sector
9. Screening for sustainability: a case study of the Dow Jones Sustainability Index
Alois Flatz, SAM Sustainable Asset Management, Switzerland
10. Banking on sustainability: A case study of Shorebank Enterprise Pacific
Jennifer Sokolove, University of California at Berkeley, USA
Part 4: Reporting and accountability
11. Improving sustainability disclosure: the Global Reporting Initiative Guidelines
Allen L. White, Special Advisor to the Global Reporting Initiative, USA
Part 5: Pathways forward to organisational and societal change
12. Organisational change for sustainability within enterprises and financial services
Sissel Waage, The Natural Step, California, USA, and Juli Torok, Independent Consultant, Berkeley, California, USA
13. Catalysing action and organisational change: the role of personal and group (re)vitalisation in sustainability initiatives
Hilary Bradbury, Case Western Reserve University, Ohio, USA
14. Conclusion: a shift toward sustainability within companies and the financial services sector
Sissel Waage, The Natural Step, California, USA