Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business / Edition 1

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Is your business prepared for the world of ANYWHERE?

“Companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways…But how to exploit this new connectivity? Read on.”
—From the Foreword by Don Tapscott, bestselling author of Grown Up Digital and Wikinomics

Anywhere paints a compelling picture

of what the next transformation of wireless will look like and who it will impact.

Those who want to capitalize on the new wireless world should read this book.”

Dan Hesse, CEO, Sprint

“Connectivity is fast creating a level playing field among developed and emerging

markets. Those who understand how to leverage the connected world will be best

positioned to impact it. Anywhere is a must-read for anyone who wants to be a

relevant leader in a global economy.”

Rajeev Suri, CEO, Nokia Siemens Networks

“Emily Nagle Green takes it up a notch with a breezy style that makes the arcane

accessible and the possible plausible. It’s the kind of sensible outlook that can only come

from deep knowledge and analytic rigor—both hallmarks of Yankee Group.”

Tom Sebok, President & CEO, Young & Rubicam North America

“Required reading for anyone interested in understanding how and why communications

advances are fundamentally altering business. Green explains how the connectivity

revolution offers unbounded opportunity to thrive in the nascent Anywhere future.”

Reed Hundt, former chairman, U.S. FCC

“This book highlights the unstoppability of the advance of connectivity, creating the

imperative for business leaders to respond.”

Ben Verwaayen, CEO, Alcatel-Lucent

About the Book:

A pill bottle helps health care professionals

monitor patients taking

medication. A vending machine reports its

own inventory over a wireless network. A

telephone speeds checkout by serving as a

debit card in retail stores around the world.

The future of the world—and business—

is ubiquitous connectivity, the total

interconnection of people, ideas, and

products through a global digital network.

As the network grows and the world of data

expands, every citizen will have instant

access to virtually anything he or she wants.

Where is this network? Anywhere. And you

must learn to use it to the fullest if your

business is to thrive in the coming years.

In this groundbreaking book, Emily Nagle

Green, president of Yankee Group, a leading

global connectivity research fi rm, charts a

course for the future by explaining:

  • The components of ubiquitous

    connectivity and how they will

    combine to transform the nature

    of business

  • How more than 50 of the world’s

    connectivity pioneers and leaders

    expect the revolution to unfold

  • The richest opportunities for your

    business—and how to seize them

  • How a totally connected world will

    change customers—and what they want

  • Ways to develop a business strategy

    that harnesses the power of global


The world is charging ahead faster than

at any other time in history, and global

connectivity will be here sooner than you

might think. Trillions of dollars of new value

will be created on this worldwide network


Are you moving fast enough?

The survival of your business depends on

whether you’ll be there to meet it.

Combining expert insight, tactical tools, and

Yankee Group’s proprietary data on global

connectivity trends, this forward-looking

book provides what you need to reach the

customer of the future . . . anytime and


Read More Show Less

Product Details

  • ISBN-13: 9780071635141
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 12/14/2009
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 6.10 (w) x 9.00 (h) x 1.20 (d)

Meet the Author

Emily Nagle Green is president and

CEO of Yankee Group, a leading firm in

researching global connectivity change.

Yankee Group supports businesses

worldwide that use, operate, or help build

networks with powerful ideas, forecasts,

conferences, and strategy consulting.

Green is also vice-chair of MITX, the largest

association for digital marketing and media

technology in the United States. She lives in

Boston, Massachusetts.

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Table of Contents

Foreword: The Internet Comes of Age by Don Tapscott

Part I: Welcome to ANYWHERE
Chapter 1: The ANYWHERE Revolution
Chapter 2: Going from Somewhere to ANYWHERE
Chapter 3: ANYWHERE—Where and When?

Part II: The ANYWHERE Consumer
Chapter 4: The Emerging Portability of Experience
Chapter 5: Meet the ANYWHERE Consumer of the Future
Chapter 6: Our ANYWHERE Appetites

Part III: The ANYWHERE Enterprise
Chapter 7: The ANYWHERE Consumer Goes to Work
Chapter 8: The Enterprise Goes ANYWHERE

Part IV: Profiting from ANYWHERE
Chapter 9: How ANYWHERE Do You Need to Be?
Chapter 10: How to Go ANYWHERE
Chapter 11: Some ANYWHERE Unknowns
Chapter 12: ANYWHERE: Final Thoughts

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