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Is your business prepared for the world of ANYWHERE?
“Companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways…But how to exploit this new connectivity? Read on.”
—From the Foreword by Don Tapscott, bestselling author of Grown Up Digital and Wikinomics
“Anywhere paints a compelling picture
of what the next transformation of wireless will look like and who it will impact.
Those who want to capitalize on the new wireless world should read this book.”
—Dan Hesse, CEO, Sprint
“Connectivity is fast creating a level playing field among developed and emerging
markets. Those who understand how to leverage the connected world will be best
positioned to impact it. Anywhere is a must-read for anyone who wants to be a
relevant leader in a global economy.”
—Rajeev Suri, CEO, Nokia Siemens Networks
“Emily Nagle Green takes it up a notch with a breezy style that makes the arcane
accessible and the possible plausible. It’s the kind of sensible outlook that can only come
from deep knowledge and analytic rigor—both hallmarks of Yankee Group.”
—Tom Sebok, President & CEO, Young & Rubicam North America
“Required reading for anyone interested in understanding how and why communications
advances are fundamentally altering business. Green explains how the connectivity
revolution offers unbounded opportunity to thrive in the nascent Anywhere future.”
—Reed Hundt, former chairman, U.S. FCC
“This book highlights the unstoppability of the advance of connectivity, creating the
imperative for business leaders to respond.”
—Ben Verwaayen, CEO, Alcatel-Lucent
About the Book:
A pill bottle helps health care professionals
monitor patients taking
medication. A vending machine reports its
own inventory over a wireless network. A
telephone speeds checkout by serving as a
debit card in retail stores around the world.
The future of the world—and business—
is ubiquitous connectivity, the total
interconnection of people, ideas, and
products through a global digital network.
As the network grows and the world of data
expands, every citizen will have instant
access to virtually anything he or she wants.
Where is this network? Anywhere. And you
must learn to use it to the fullest if your
business is to thrive in the coming years.
In this groundbreaking book, Emily Nagle
Green, president of Yankee Group, a leading
global connectivity research fi rm, charts a
course for the future by explaining:
connectivity and how they will
combine to transform the nature
connectivity pioneers and leaders
expect the revolution to unfold
business—and how to seize them
change customers—and what they want
that harnesses the power of global
The world is charging ahead faster than
at any other time in history, and global
connectivity will be here sooner than you
might think. Trillions of dollars of new value
will be created on this worldwide network
Are you moving fast enough?
The survival of your business depends on
whether you’ll be there to meet it.
Combining expert insight, tactical tools, and
Yankee Group’s proprietary data on global
connectivity trends, this forward-looking
book provides what you need to reach the
customer of the future . . . anytime and
Part I: Welcome to ANYWHERE
Chapter 1: The ANYWHERE Revolution
Chapter 2: Going from Somewhere to ANYWHERE
Chapter 3: ANYWHERE—Where and When?
Part II: The ANYWHERE Consumer
Chapter 4: The Emerging Portability of Experience
Chapter 5: Meet the ANYWHERE Consumer of the Future
Chapter 6: Our ANYWHERE Appetites
Part III: The ANYWHERE Enterprise
Chapter 7: The ANYWHERE Consumer Goes to Work
Chapter 8: The Enterprise Goes ANYWHERE
Part IV: Profiting from ANYWHERE
Chapter 9: How ANYWHERE Do You Need to Be?
Chapter 10: How to Go ANYWHERE
Chapter 11: Some ANYWHERE Unknowns
Chapter 12: ANYWHERE: Final Thoughts