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Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business [NOOK Book]

Overview

Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power



Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately, dramatic business growth. President and CEO of Yankee ...

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Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business

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Overview

Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power



Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority on the business impact of global connectivity, Emily Nagle Green describes how best to steer business initiatives, partnerships, product development, customer service, target markets, and virtually every other aspect of a business in order to succeed in the Anywhere business environment.



With Anywhere, businesses now have the ability to remain connected to customers 24/7, but only those that take advantage of this “ubiquitous connectivity” in a strategic way today will remain standing tomorrow.



Anywhere combines extensive background information, tactical tools, and high-level advice that every forward-looking company needs in today’s fast-paced, highly competitive business environment.

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Product Details

  • ISBN-13: 9780071638814
  • Publisher: McGraw-Hill Education
  • Publication date: 1/4/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 288
  • File size: 4 MB

Meet the Author

Emily Nagle Green is president and CEO of Yankee Group, a leading firm in researching global connectivity change. Yankee Group supports businesses worldwide that use, operate, or help build networks with powerful ideas, forecasts, conferences, and strategy consulting. Green is also vice-chair of MITX, the largest association for digital marketing and media technology in the United States. She lives in Boston, Massachusetts.
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Table of Contents

Foreword: The Internet Comes of Age by Don Tapscott



Part I: Welcome to ANYWHERE

Chapter 1: The ANYWHERE Revolution

Chapter 2: Going from Somewhere to ANYWHERE

Chapter 3: ANYWHERE—Where and When?



Part II: The ANYWHERE Consumer

Chapter 4: The Emerging Portability of Experience

Chapter 5: Meet the ANYWHERE Consumer of the Future

Chapter 6: Our ANYWHERE Appetites



Part III: The ANYWHERE Enterprise

Chapter 7: The ANYWHERE Consumer Goes to Work

Chapter 8: The Enterprise Goes ANYWHERE



Part IV: Profiting from ANYWHERE

Chapter 9: How ANYWHERE Do You Need to Be?

Chapter 10: How to Go ANYWHERE

Chapter 11: Some ANYWHERE Unknowns

Chapter 12: ANYWHERE: Final Thoughts

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