Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business [NOOK Book]

Overview

Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power



Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately, dramatic business growth. President and CEO of Yankee ...

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Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business

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Overview

Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power



Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority on the business impact of global connectivity, Emily Nagle Green describes how best to steer business initiatives, partnerships, product development, customer service, target markets, and virtually every other aspect of a business in order to succeed in the Anywhere business environment.



With Anywhere, businesses now have the ability to remain connected to customers 24/7, but only those that take advantage of this “ubiquitous connectivity” in a strategic way today will remain standing tomorrow.



Anywhere combines extensive background information, tactical tools, and high-level advice that every forward-looking company needs in today’s fast-paced, highly competitive business environment.

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Product Details

  • ISBN-13: 9780071638814
  • Publisher: McGraw-Hill Education
  • Publication date: 12/14/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 288
  • Sales rank: 906,906
  • File size: 4 MB

Meet the Author

Emily Nagle Green is president and

CEO of Yankee Group, a leading firm in

researching global connectivity change.

Yankee Group supports businesses

worldwide that use, operate, or help build

networks with powerful ideas, forecasts,

conferences, and strategy consulting.

Green is also vice-chair of MITX, the largest

association for digital marketing and media

technology in the United States. She lives in

Boston, Massachusetts.
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Table of Contents

Foreword: The Internet Comes of Age by Don Tapscott

Part I: Welcome to ANYWHERE
Chapter 1: The ANYWHERE Revolution
Chapter 2: Going from Somewhere to ANYWHERE
Chapter 3: ANYWHERE—Where and When?

Part II: The ANYWHERE Consumer
Chapter 4: The Emerging Portability of Experience
Chapter 5: Meet the ANYWHERE Consumer of the Future
Chapter 6: Our ANYWHERE Appetites

Part III: The ANYWHERE Enterprise
Chapter 7: The ANYWHERE Consumer Goes to Work
Chapter 8: The Enterprise Goes ANYWHERE

Part IV: Profiting from ANYWHERE
Chapter 9: How ANYWHERE Do You Need to Be?
Chapter 10: How to Go ANYWHERE
Chapter 11: Some ANYWHERE Unknowns
Chapter 12: ANYWHERE: Final Thoughts
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