Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business: How Mobile Technology Affects Consumer Behavior (McGraw-Hill Essentials)

Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business: How Mobile Technology Affects Consumer Behavior (McGraw-Hill Essentials)

by Emily Nagle Green
     
 

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Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power

Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and

Overview

Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power

Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority on the business impact of global connectivity, Emily Nagle Green describes how best to steer business initiatives, partnerships, product development, customer service, target markets, and virtually every other aspect of a business in order to succeed in the Anywhere business environment.

With Anywhere, businesses now have the ability to remain connected to customers 24/7, but only those that take advantage of this “ubiquitous connectivity” in a strategic way today will remain standing tomorrow.

Anywhere combines extensive background information, tactical tools, and high-level advice that every forward-looking company needs in today’s fast-paced, highly competitive business environment.

Product Details

ISBN-13:
9780071638814
Publisher:
McGraw-Hill Education
Publication date:
09/25/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
288
File size:
4 MB

Meet the Author

Emily Nagle Green is president and CEO of Yankee Group, a leading firm in researching global connectivity change. Yankee Group supports businesses worldwide that use, operate, or help build networks with powerful ideas, forecasts, conferences, and strategy consulting. Green is also vice-chair of MITX, the largest association for digital marketing and media technology in the United States. She lives in Boston, Massachusetts.

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