AOL by George!: The Inside Story of America Online / Edition 1

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Based on his seven years as a Forum Leader for AOL, George Thornally provides the first peek inside the jaws of the monster. With stories and smiles, George tells about the early days of building AOL and creating its inimitable community. Noteworthy revelations: AOL was "invented" in the San Francisco Bay Area; "Community" was created by design; working or playing online continuously leads to problems that can be overcome; E-mail can be used without devastating consequences. George also explains his views on Information Entrepreneuring and speculates on the future of networking. Introduction by Guy Kawasaki, CEO Favorable comments by "HighTech Heretic" Cliff Stoll and "HighTech Nomad" Steve Roberts. It's a fun read and a great gift for people who are new to the net and old hands alike.
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Product Details

  • ISBN-13: 9780967541105
  • Publisher: Urly Media
  • Publication date: 9/1/1999
  • Edition description: Abridged
  • Edition number: 1
  • Pages: 216
  • Product dimensions: 60.00 (w) x 90.00 (h) x 5.00 (d)

Table of Contents

Foreword by Kent Fillmore
Introduction by Guy Kawasaki
Chapter 1 - Telegraph Hill
Lillie's Message
Uncle Ralph
Clear as Mud
Ideal Toy
Buena Vista Café
Chapter 2 - Hyde & Beach
Cable Car
Kent Aka Sugar Daddy
Sacramento at Polk
Texas Charmer
Chapter 3 - A Case for One Good Idea
Steve Case
A Really Good Idea
One Really Good Idea's Al
Chapter 4 - Vienna Gang Grabs Kent
Kent Crowned "Sugar Daddy"
Chapter 5 - Russian Hill
Ina Coolbrith
Jack London
Kent Puts Out the Call
Sugar Daddy Can be Tough
Chapter 6.
Life at the Forum
Hosting the Party
Snacking and Chatting
Meet Me at the Forum
Managing Online Talent
Chapter 7 - How we Got the Files
The Problem.
The Solution
Force to Be Reckoned With
Chapter 8 - Abortion Issue at AOL
The Abominable Screen
Nerdie Programmer Babble
The Experiment
Chapter 9 - You've Got Mail
Cyrus Teaches a Lesson
Charlie51's Life Crisis
Will You Marry Me?
Saving Frankie
The Key to Handling E-mail
E-mail from Hell
I've Come to the End of My Rope
The Tyranny of E-mail
Chapter 10 - Multimedia
The Tennis Match
Awakened Eye
Digital Media Reality Lab
Center for East West Studies
TalkBack Live
Chapter 11 - Information Entrepreneur
Mining Analogy
City as Metaphor
Chapter 12 - Community in a Word
Airport Terminal
A Fuller Explanation
Arcosanti, Rooted in Place
Cascadia Today and Tomorrow
Survival Through Design
Organizing Principle at Work
Overwhelming Need
Critical Mass
Changing Times
A Ray of Hope for Education
More than a Collection of Clubs
Chapter 13 - Deadline
Day of Rest
Bad Thing
Help from AOL Management?
Help from Sugar Daddy?
Handsome Couple
Exhilarating Ride
Indomitable Mulligan Brothers
Help from Jack?
Star Roving
Unfolding Plan
Wanted: Fun Loving Girl
Only Minutes to Deadline
Chapter 14 - The Brass Ring
Forum as Profit Centers
Great Expectations
Bye-bye AFL George
Chapter 15 - Future World
Fairy Tale
Falling Rock Ahead
Love's Labor Lost
You Can't Get There From Here
Wireless to the Rescue?
Conglomerates Birthing
"It's Getting Kind of Clogged . . . ."
AOL Sitting on the Side Lines?
Dangerous Curve Ahead
Keep Out!
Power, It's Shifting
Chapter 16 - Lifeline
It's Out There
The Work Space
Staying Strong
Bottoms Up
Good Tastes
Adventures in Computing
Making Friends
All the World's a Stage?
Working for What?
People Who Can Be Trusted
Extraordinary People
Staying in Touch
Chapter 17 - Wither AOL?
The Hard Part
Growing Big by Staying Small
Who Will Lead Us?
Notes and Resources
About the Author
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First Chapter

Chapter 16

Lifeline (Explains the pitfalls of continuously working or playing online and how to cope. This is relatively new material, seldom dealt with previously by observers of the online scene. A variety of "lifelines" are listed to be supplemented by the companion website: "It's Out There" (excerpt): Where is online? It's out thereó somewhere. If you become an "online person," or an online professional, you will be out there too....The more we work with the computer, I'm finding, the more we fall prey to letting go of physical reality in favor of this very special form of inner space. In that most of us will be virtually living online in the years ahead, becoming grounded in reality, and especially physical reality as a counter point, will become a necessary, continuing process.
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