App Empire: Make Money, Have a Life, and Let Technology Work for You
Have you ever wanted to have a business that works while you play? Have you ever wanted the flexibility to live life on your terms? How many times have you had a great idea, but never followed through on it?

The world's insatiable appetite for apps is growing at an astounding pace. Over 21 billion apps have been downloaded for Apple and Android devices alone and the market is expected to reach $30 billion annually over the next few years. App Empire will show you how to cash in on the app gold rush, without a background in technology or large amounts of start-up capital.

Chad Mureta has made millions by starting his own successful app business with zero experience, and now he explains how you can do it too. App Empire offers the secrets to building wealth by designing, creating, and marketing successful apps across any platform— iPhone, iPad, Android, and Blackberry.

Using inspirational, easy, real-world examples, App Empire will show you how to:

  • Make money quickly and sustainably
  • Gain a competitive advantage over 99 percent of all app developers
  • Consistently choose winning app ideas
  • Master visibility and get thousands of downloads a day
  • Use marketing strategies that few app developers know and/or utilize
  • Research and understand the app store so that you can anticipate and capitalize on any market condition
  • Monetize your app network with multiple streams of income

App Empire not only teaches you, but also holds your hand as you find and create your app idea to make money while you enjoy your life. Be a part of the mobile app revolution, and get rid of "I wish I would have done that." It's your time. START NOW.

1110834888
App Empire: Make Money, Have a Life, and Let Technology Work for You
Have you ever wanted to have a business that works while you play? Have you ever wanted the flexibility to live life on your terms? How many times have you had a great idea, but never followed through on it?

The world's insatiable appetite for apps is growing at an astounding pace. Over 21 billion apps have been downloaded for Apple and Android devices alone and the market is expected to reach $30 billion annually over the next few years. App Empire will show you how to cash in on the app gold rush, without a background in technology or large amounts of start-up capital.

Chad Mureta has made millions by starting his own successful app business with zero experience, and now he explains how you can do it too. App Empire offers the secrets to building wealth by designing, creating, and marketing successful apps across any platform— iPhone, iPad, Android, and Blackberry.

Using inspirational, easy, real-world examples, App Empire will show you how to:

  • Make money quickly and sustainably
  • Gain a competitive advantage over 99 percent of all app developers
  • Consistently choose winning app ideas
  • Master visibility and get thousands of downloads a day
  • Use marketing strategies that few app developers know and/or utilize
  • Research and understand the app store so that you can anticipate and capitalize on any market condition
  • Monetize your app network with multiple streams of income

App Empire not only teaches you, but also holds your hand as you find and create your app idea to make money while you enjoy your life. Be a part of the mobile app revolution, and get rid of "I wish I would have done that." It's your time. START NOW.

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App Empire: Make Money, Have a Life, and Let Technology Work for You

App Empire: Make Money, Have a Life, and Let Technology Work for You

by Chad Mureta
App Empire: Make Money, Have a Life, and Let Technology Work for You

App Empire: Make Money, Have a Life, and Let Technology Work for You

by Chad Mureta

eBook

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Overview

Have you ever wanted to have a business that works while you play? Have you ever wanted the flexibility to live life on your terms? How many times have you had a great idea, but never followed through on it?

The world's insatiable appetite for apps is growing at an astounding pace. Over 21 billion apps have been downloaded for Apple and Android devices alone and the market is expected to reach $30 billion annually over the next few years. App Empire will show you how to cash in on the app gold rush, without a background in technology or large amounts of start-up capital.

Chad Mureta has made millions by starting his own successful app business with zero experience, and now he explains how you can do it too. App Empire offers the secrets to building wealth by designing, creating, and marketing successful apps across any platform— iPhone, iPad, Android, and Blackberry.

Using inspirational, easy, real-world examples, App Empire will show you how to:

  • Make money quickly and sustainably
  • Gain a competitive advantage over 99 percent of all app developers
  • Consistently choose winning app ideas
  • Master visibility and get thousands of downloads a day
  • Use marketing strategies that few app developers know and/or utilize
  • Research and understand the app store so that you can anticipate and capitalize on any market condition
  • Monetize your app network with multiple streams of income

App Empire not only teaches you, but also holds your hand as you find and create your app idea to make money while you enjoy your life. Be a part of the mobile app revolution, and get rid of "I wish I would have done that." It's your time. START NOW.


Product Details

ISBN-13: 9781118216941
Publisher: Wiley
Publication date: 03/01/2012
Sold by: JOHN WILEY & SONS
Format: eBook
Pages: 224
File size: 9 MB

About the Author

CHAD MURETA is the founder of Empire Apps, and cofounder of T3 Apps and Best Apps, mobile application businesses that he created without a background in technology. Within two years and while traveling all over the world, he spearheaded the development and marketing of forty-six apps, which were downloaded over 35 million times worldwide. As an author, speaker, consultant, and entrepreneur, Mureta’s unique insight, experience, and tenacity have enabled him to make his businesses thrive, all while in his twenties.

For more information, please visit www.chadmureta.com.

Table of Contents

Introduction

How I Accidentally Became

an App Millionaire

The Happiest People

Three Hours a Day

The Real Question

Starting from a Hospital Bed

Game Plan

An Amazing Life

Chapter 1 The Treasure in Your Hand

Why Mobile Apps Can Make You Rich

A Bigger Opportunity Than the Internet!

Ludicrous Speed

More mind-blowing stats:

Take Advantage of This Phenomenon Now

The Players

Apple – iPhone/iPad/iPod

Google Android

RIM Blackberry

Why Other Platforms Matter

Future Trends

Build a Gold Mine

Chapter 2 Install This First

The App Millionaire Mindset

Winning Beliefs in the App Business

Create a Golden Mindset

Psychology vs. Mechanics

Qualities of a Winning Mindset

Chapter 3 The App Store

App Stores

Entertainment and Utilitarian Apps

Utilitarian Apps

The Impetuous Sale

10 Seconds to Sell

30 Seconds to Become a Customer

Millions of Downloads

How Developers Make Money

Top Paid Apps

Top 99 Cent Apps

Top Free/Freemium Apps

Top Charts - MONITOR THESE DAILY

Look for “the Why”

Think like the Customer

Love Your Competition

Be “in the Know”

The Six-Step Customer Buying Process

Traits of Successful Apps

Fun is Serious

Chapter 4 Your Golden App-ortunity

How to Create Hit Apps

Stick to Your Game Plan

The Market Dictates the Idea

Fall in Love with What's Working Now

Don't Be Original, Be Better

Learn from Existing Apps

Fun or Useful

Entertainment App Considerations

Practical App Considerations

The App Store Gremlins

Your Idea List

Qualifying your Idea

Three things to do ASAP

Test the Waters

Give Testing Time

Infrastructure Essentials

Chapter 5 You're the Brains, They're the Brawn

How to Hire Great Developers

Be the Visionary

Steps to Signing Up As an App Developer

Signing Up as an Apple Developer

Hiring a Developer

Match Developers to Your Needs

Start Slow

Key Benefits of the Top Recruiting Sites

More Sites to Consider

How to Recruit Effectively

How to Conduct an Effective Skype Interview

Selecting a Developer

Testing a Developer

When to Fire a Developer

Mistakes to Avoid When Working with Developers

Best Practices in Working with Developers

The Actual Work Experience

Conveying Your Ideas

Time for Champagne

Testing the App

Do Not Skip this Step!

Keeping Great Developers: Building Your Team

Parting Thoughts on Developers

Chapter 6 Sex Appeal

Marketing Basics to Attract More Buyers

Dressed to Kill

The Formula

You Can Even Market a Bad App

Marketing Basics

App Title

Keywords

Icons

Descriptions

Screenshots

Reviews

Give it Away Free

Keep Improving

Chapter 7 Keeping Score

What to Measure to Win the App Game

Tracking Numbers

Split-Second Management from Anywhere

Downloads & Category Performance

Active Users

App Revenue

Measuring Stats Within Apps

Redirecting Traffic

Time Frame for Measuring Changes

The App Checklist

Six Core Elements

Icons

Title/Keywords

Description

Screen Shots

Category

Traffic

Cutting Losses

Rituals, the Key to Growth

Net Time

Monthly Hot Dogs and Success

The Importance of Outcomes

Chapter 8 Ninja Techniques That Will Save Your Business

Advanced Marketing Tips and Tricks

Hitting a Plateau

Reaching Beyond the U.S. with Localization

Translating the Right Way

Upgrade, The Famous Pop Up/Nag Screen

Adding a Nag Screen

Tips for Creating Hard-Hitting, Effective Nag Screens

Push the User to Upgrade

Developer Networks

Do Whatever It Takes

Meet Up with Developers Like You

Your Next Step: Make Use of the Conference Circuit

Development Blogs

App Networks-You Show My App, I'll Show Yours

Your Own App Network

Updates & Upsells

Paid Traffic Strategies

Keep Customers Happy, Show you actually care

Chapter 9 Show Me the Money

Monetizing Your Apps

The Most Important Question

App Revenue Models

Free to Download, Ad Supported

Ad Revenue Generation

Apple iAds

Google AdMob

Millennial Media

Which Ad Network?

AdWhirl

Free to Download with In-App Purchases - Freemium

Pay to Download - Premium

Why You Should Use All Three Models

Cross-Promotion

Affiliate Marketing

Localization

Nag Screen

Selling Your App Business

Keep Asking Questions

Chapter 10 Cruise Control

Put Your Business on Automatic Pilot

Thoughts in Mid-Air

Be Dispensable

Focus on Your Strengths

A Scalable Team

Remote Management

Outsourcing or Your Life

Your Team

Align Purposes

Virtual Water Cooler

Reinvesting in Your App

Jump!

Chapter 11 Putting it All Together

The 7 Pillars of the App Business

Measuring the Pulse

The Seven Pillars - Daily Physical

Outcomes

Set Your Schedule

Team

Where Focus Goes

The Final Word

Resources

Market News, Research & Analysis

Help Guides, Tutorials

Top Mobile App Development outsourcing sites

Developer Platforms

Market Research

iPhone Apps

Website

Interviews

Finding and Selecting Programmers: A Questions Checklist

• How long have you been developing apps?
• How many apps have you worked on?
• Can I see the apps that you've worked on?
• What is your website?
• Can you share references from past app projects?
• How soon can you start?
• How long will it take to get a quote? Is it a flat-fee quote?
• What time do you usually work? What are your hours? (factor in any time difference)
• What's frustrating for you when working with clients?
• Are you working with a team? What are their skills?
• Can you create graphics, or do you have somebody who can?
• Can I see examples of the graphic work?
• What's your payment schedule?
• Can you create milestones tied to payments?

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