Apparel Merchandising: The Line Starts Here / Edition 2

Apparel Merchandising: The Line Starts Here / Edition 2

by Jeremy A. Rosenau, David L. Wilson
     
 

View All Available Formats & Editions

ISBN-10: 1563674483

ISBN-13: 9781563674488

Pub. Date: 06/23/2006

Publisher: Bloomsbury Academic

Apparel Merchandising: The Line Starts Here is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry as senior and chief executives covering men's tailored clothing, men's and women's sportswear and activewear, and children's wear, in both domestic

Overview

Apparel Merchandising: The Line Starts Here is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry as senior and chief executives covering men's tailored clothing, men's and women's sportswear and activewear, and children's wear, in both domestic and internatonal markets. This practical industry expertise and access to industry resources, combined with their experience in higher education, give them a unique perspective to create a focused and stimulating textbook unlike any currrently available. This text follows the evolution of the merchandising function from its historic roots in two seasons per year and minimal style changes, with emphasis on production efficiency, to today's seasonless, consumer-driven, fashion-oriented, real time, global market. This entails a focus on product development and the philosophies and perspectives of industry executives. Finally, the authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.

  • Discusses the management philosophy, business strategies, and technical problem-solving skills needed by apparel merchandisers in today's demanding business climate
  • Presents a profile of the "ideal" merchandiser to allow students to inventory their own strengths and weaknesses relative to selecting apparel merchandising as a career
  • Includes interviews with prominent apparel industry executives in a feature titled Executive Perspective
  • Offers opinions regarding market research, developing a line plan, adopting styles, forecasting, pricing, sourcing, quick response, and computer applications in the feature Case in Point
  • Includes assignments for implementing chapter principles and stimulating critical thinking

Product Details

ISBN-13:
9781563674488
Publisher:
Bloomsbury Academic
Publication date:
06/23/2006
Pages:
520
Product dimensions:
7.74(w) x 9.42(h) x 1.52(d)

Table of Contents

Part 1 Merchandising: The Concept
Chapter 1 Evolution of Merchandising in the Apparel Industry and Managing Private Label Apparel in the Retail Industry
Chapter 2 Modern Merchandising
Part 2 Merchandising: The Planning
Chapter 3 Market Knowledge
Chapter 4 Planning and Control
Part 3 Merchandising: The Execution
Chapter 5 Line Development: Principles and Technologies
Chapter 6 Line Development: The Process
Chapter 7 Costing and Pricing Strategies
Chapter 8 Quality
Chapter 9 Supply Chain Management
Chapter 10 Sourcing Strategies
Chapter 11 The Sourcing Process
Part 4 Merchandising: The Future
Chapter 12 Future Direction

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >