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Apparel Merchandising: The Line Starts Here, 2nd Edition, is a comprehensive review of apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry, covering men’s tailored clothing, men’s and women’s sportswear and activewear and children’s wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing and manufacturing functions along the way.
* Merchandising: The Concept - Evolution of Merchandising in the Apparel Industry; Modern Merchandising
* Merchandising: The Planning - Market Knowledge; Planning and Control
* Merchandising: The Execution - Line Development: Principles and Technologies; Line Development: The Process; Costing and Pricing Strategies; Quality; Supply Chain; Management; Sourcing Strategies; The Sourcing Process
* Merchandising: The Future - Future Direction