Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

by Owen Linzmayer
     
 

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Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up—from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key

Overview

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up—from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

Editorial Reviews

bn.com
The Barnes & Noble Review
Few companies are as endlessly fascinating as Apple. If you want to know Apple’s real history -- absent the “reality distortion field” -- it’s finally been written.

Apple Confidential pulls no punches. Owen Linzmayer reveals how Steve Jobs cheated Steve Wozniak on one of their first business deals (if Wozniak had realized, Apple might never have been launched). You’ll learn why Apple’s 1984 commercial almost never ran; why so many pundits predicted the Mac would fail; what it took to deliver OS X; how Apple rose, and fell, and rose again. If you’re passionate about your Mac, or the company that made it, this one’s a must-read. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2003 and Upgrading & Fixing Networks for Dummies, Second Edition.

Product Details

ISBN-13:
9781593270100
Publisher:
No Starch Press San Francisco, CA
Publication date:
01/28/2004
Edition description:
Second Edition
Pages:
344
Sales rank:
773,691
Product dimensions:
7.41(w) x 9.29(h) x 0.83(d)

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