AppleDesign: The Work of the Apple Industrial Design Groupby Paul Kunkel
It is at once hard to believe that personal computers have been in existence now for 20 years, and hard to remember proceeding through daily life without their assistance. Over two decades, the personal computer has metamorphosed from a bulky oddity to one of the most pivotal technological innovations of our time, gracing desktops while/i>
It is at once hard to believe that personal computers have been in existence now for 20 years, and hard to remember proceeding through daily life without their assistance. Over two decades, the personal computer has metamorphosed from a bulky oddity to one of the most pivotal technological innovations of our time, gracing desktops while radically transforming the way the way people perform tasks. One of the companies most credited for bringing about this transformation is Apple Computer.
As the first company to introduce a desktop PC in a molded plastic case, the first to offer a mass-market computer with a high-resolution monitor and graphic user interface, and the first to market desktop publishing, CD-ROM multimedia, and handheld computing to the public audience, Apple either spearheaded or popularized nearly every design feature on the modern PC. Apple was the first to use a consistent industrial design language throughout its product line, and in doing so assembled one of the most creative and successful industrial-design groups in the world, honored with more design awards in recent years than any other Fortune 100 company. Appledesign has been created in part to celebrate this laudable achievement by this formidable team of designers, and also to mark Apple's 20th anniversary as one of the most identifiable names in personal computing.
Appledesign is an investigation into the world of Apple's Industrial Design Group, the small team of individuals credited with nurturing Apple from a Silicon Valley garage operation into a billion dollar corporation. Some of the major contributors and designers who introduced the world to concepts and products that set the trends in the computer industry are profiled: Steve Jobs, Jerry Manock, Terry Okama, Rob Gemmell, Gavin Ivester, and Danielle Deluliis, among others. The book details how great ideas became even greater products -- the Apple II, the Macintosh, the PowerBook, the Newton MessagePad 100, the e-mate 300, and now the 20th Anniversary Macintosh -- and uncovers, in words and pictures, a number of concepts that never made it to the marketplace. The 50 million Apple users worldwide, and anyone intrigued by computer design as an art form, would be hard-pressed to find a more authoritative collection of history and photography encapsulating the sculpture and architecture of computer design.
- Graphis, Inc.
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- 9.37(w) x 11.85(h) x 0.96(d)
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