Applied Communication Theory and Research

Applied Communication Theory and Research

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by H. Dan O'Hair
     
 

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ISBN-10: 0805809155

ISBN-13: 9780805809152

Pub. Date: 08/28/1990

Publisher: Taylor & Francis

This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

Overview

This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

Product Details

ISBN-13:
9780805809152
Publisher:
Taylor & Francis
Publication date:
08/28/1990
Series:
Routledge Communication Series
Edition description:
New Edition
Pages:
392
Product dimensions:
6.06(w) x 9.32(h) x 1.01(d)

Table of Contents

Contents: Preface. Part I: Fundamental Viewpoints. D. O'Hair, G.L. Kreps, L. Frey, Conceptual Issues. L. Frey, D. O'Hair, G.L. Kreps, Applied Communication Methodology. Part II: Contexts. Section 1: Organizational Contexts. C. Botan, Industrial Relations Communication. D.F. Womack, Communication and Negotiation. G.L. Kreps, Organizational Communication Research and Organizational Development. Section 2: Educational Contexts. G.W. Friedrich, A. VanGundy, Training and Development for Communication Competence. M.J. O'Hair, R. Wright, Application of Communication Strategies in Alleviating Teacher Stress. Section 3: Sales and Marketing Contexts. D.G. Leathers, The Dynamics of Impression Management in the Sales Interview. C.C. Staley, Focus Group Research: The Communication Practitioner as Marketing Specialist. R.R. Behnke, D. O'Hair, A. Hardman, Audience Analysis Systems in Advertising and Marketing. Section 4: Legal and Political Contexts. K.E. Kendall, Application of Communication Research to Political Contexts. S.R. Goldswig, M.J. Cody, Legal Communication: An Introduction to Rhetorical and Communication Theory Perspectives. Section 5: Health Contexts. G.L. Kreps, Applied Health Communication Research. M.A. Fitzpatrick, Health, Aging, and Family Paradigms: A Theoretical Perspective. S.L. Ragan, L.D. Glenn, Communication and Gynecologic Health Care. R.L. Street, Jr., Dentist-Patient Communication: A Review and Commentary. J.R. Nussbaum, Communication Within the Nursing Home.

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Applied Communication Theory and Research 3.7 out of 5 based on 0 ratings. 3 reviews.
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Walks in
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"I am not wearing any." He smirks. The huge outline of his co<_>ck clearly seen in his shorts.
Anonymous More than 1 year ago
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