Applied Ecommerce: Analysis and Engineering for Ecommerce Systems

Applied Ecommerce: Analysis and Engineering for Ecommerce Systems

by Arthur M. Langer, Henry Bar-Levav
     
 

The first practical guide for designing, analyzing, and developing successful Web-based delivery
The demand for secure, reliable, user-friendly ecommerce sites continues to rise exponentially, yet a high percentage of these projects fail. Why? Going right to the heart of what it means to set up and maintain a successful ecommerce system, highly recognized

Overview

The first practical guide for designing, analyzing, and developing successful Web-based delivery
The demand for secure, reliable, user-friendly ecommerce sites continues to rise exponentially, yet a high percentage of these projects fail. Why? Going right to the heart of what it means to set up and maintain a successful ecommerce system, highly recognized information systems expert Arthur Langer walks readers step-by-step through all phases of ecommerce development, from user analysis to the installation and testing of complex transactions. In addition to giving insight into brick-and-mortar IT systems and how to merge them with Web systems, Langer teaches readers how to design interfaces to legacy systems and databases, how to ensure reliability and security, and how to extract information from users, marketers, and consumers.

Editorial Reviews

From the Publisher
"Generally the style is easy going and sometimes even fun to read." (M2 Communications, 7 June 2002)

Product Details

ISBN-13:
9780471013990
Publisher:
Wiley
Publication date:
12/14/2001
Pages:
416
Product dimensions:
7.54(w) x 9.27(h) x 0.89(d)

Meet the Author

ARTHUR M. LANGER is the Chair of Faculty and Curricular Development for Columbia University's information technology programs where he is responsible for the management of over 70 technology courses. Dr. Langer is also on the faculty of the Graduate School of Education (Teachers College) and President and CEO of A. Langer & Associates (www.alanger.com), a firm that provides consulting services to corporations on information technology, staff development, and software engineering in the United States and Europe.

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