Applied Strategic Planning: A Comprehensive Guide

Overview

From the recent experience of three of America's most sought-after strategic planning consultants - seasoned pros who are serving as advisors to more than 100 top organizations from coast to coast - comes the first completely pragmatic guide to identifying, systematizing, and implementing the kind of long-term strategies that will enable you to compete successfully well into the next century. With its emphasis on the integration of business and functional plans, performance audits, organizational culture, gap ...
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Overview

From the recent experience of three of America's most sought-after strategic planning consultants - seasoned pros who are serving as advisors to more than 100 top organizations from coast to coast - comes the first completely pragmatic guide to identifying, systematizing, and implementing the kind of long-term strategies that will enable you to compete successfully well into the next century. With its emphasis on the integration of business and functional plans, performance audits, organizational culture, gap analysis, and values clarification, Applied Strategic Planning surpasses other strategic planning manuals in all the vital ways that spell the difference between tomorrow's big winners and tomorrow's also-rans! Find out how to determine if your organization is ready for strategic planning; effectively communicate a corporate vision; recognize the role of culture in changing strategic direction integrate your plan into your company's day-to-day operations - both horizontally and vertically; master methods of strategic business modeling; write effective mission statements; use consultants effectively; and create contingency plans. Both incisive and fun to read, Applied Strategic Planning makes many of its points through the use of humorous drawings, anecdotes, and cartoons - many of which come directly from the experiences of top companies before they had a workable strategic plan in effect. And you'll find numerous charts, diagrams, and checklists that make the book especially easy to apply in your own organization, whatever its size or structure. If you're looking to navigate expertly through today's unpredictable business climate, this is the one book you simply cannot afford to be without!
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Product Details

  • ISBN-13: 9780883903094
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 6/1/1992
  • Edition description: New Edition
  • Pages: 379

Table of Contents

The Plan
Preface
1 Introduction to Applied Strategic Planning 1
2 The Process of Envisioning 37
3 Culture and Applied Strategic Planning 55
4 Potential Roles of the Consultant 71
5 Planning to Plan 93
6 Environmental Monitoring and Application Considerations 119
7 Values Scan 143
8 Mission Formulation 169
9 Strategic Business Modeling 195
10 Performance Audit 225
11 Gap Analysis 261
12 Integrating Action Plans - Horizontally and Vertically 283
13 Contingency Planning 309
14 Implementation 325
15 Conclusions and Recycling Considerations 351
Index 369
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