Applying Psychology: Individual and Organizational Effectiveness / Edition 5

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This introduction to success in the workplace presents business psychology in clear, layman's language, helping readers understand how the application of psychology can help them improve individual and organizational effectiveness. It addresses the latest topics, including the new model of career advancement, gender differences in communication style, managing conflict through cognitive restructuring, human aspects of adjusting to technology, the problem of online addictions, the portfolio career, career downshifting, prospering in a learning organization, dealing with a micromanaging supervisor, 360-degree feedback, cultural diversity and ethics in the office, and other relevant topics with the goal of developing an appreciation of key principles and findings of the psychology of individual behavior. For human resources, industrial/organizational psychology, and general business managers and professionals.
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Editorial Reviews

A textbook for a course on applied psychology, business psychology, or human relations in business or technical schools or conventional educational institutions. Emphasizes the application of psychology to work but also provides some background information about the theory and fundamentals of the science. DuBrin Rochester Institute of Technology discusses such matters as perception, learning, values, ethics, understanding yourself, goal setting for improving performance, and managing conflict and anger. He includes a glossary without pronunciation guides. The previous editions appeared between 1980 and 1994. Annotation c. Book News, Inc., Portland, OR
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Product Details

  • ISBN-13: 9780130838377
  • Publisher: Pearson Education
  • Publication date: 6/2/1999
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 477
  • Product dimensions: 7.24 (w) x 9.51 (h) x 0.94 (d)

Table of Contents


1. Foundations of Business Psychology.
2. Perception, Learning, Values, and Ethics.
3. Major Sources of Individual Differences.
4. Understanding Yourself.
5. Problem Solving and Creativity.


6. Motivating Others and Yourself.
7. Goal Setting for Performance Improvement.
8. Achieving Wellness and Managing Stress.
9. Managing Conflict and Anger.
10. Building Workplace Relationships.
11. Coping with a Variety of Personalities.


12. Communicating with People.
13. Groups and Group Decision Making.
14. Teamwork and Adapting to the Organization.
15. Leading and Influencing Others.


16. Achieving Personal Productivity.
17. Achieving a Rewarding and Satisfying Career.

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