Approaches to Quantitative Research: A Guide for Dissertation Students

Approaches to Quantitative Research: A Guide for Dissertation Students

by Helen Xiaohong Chen
     
 

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APPROACHES TO QUANTITATIVE RESEARCH is designed for both undergraduate and postgraduate business students who are planning to undertake a research project or dissertation. Due to a lack of formal research training and experience, students can find completing research projects a daunting task. This, coupled with a fear of statistics, can culminate in quite an

Overview

APPROACHES TO QUANTITATIVE RESEARCH is designed for both undergraduate and postgraduate business students who are planning to undertake a research project or dissertation. Due to a lack of formal research training and experience, students can find completing research projects a daunting task. This, coupled with a fear of statistics, can culminate in quite an overwhelming experience for many students. Therefore, APPROACHES TO QUANTITATIVE RESEARCH takes a practical approach to quantitative research techniques by providing step-by-step guides to their application and interpretation. By using easy-to-understand language, while at the same time not losing the statistical underpinnings, as well as downloadable datasets, this book demonstrates how to use the appropriate quantitative methods to answer different types of research questions, and how to analyse data by using SPSS.

Product Details

ISBN-13:
9781781190609
Publisher:
Oak Tree Press
Publication date:
09/14/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
107
Sales rank:
781,997
File size:
7 MB

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Meet the Author

Helen Chen, BA, MBA, PhD, lectures at the Dublin Institute of Technology (Ireland) in international marketing and marketing modules. Her research interests include consumer behaviour, international marketing and foreign market entry modes.

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