Approaching Business Models from an Economic Perspective

Approaching Business Models from an Economic Perspective

by Wei Wei, Wuxiang Zhu, Guiping Lin
     
 

Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business model and unlocks its mysteries, helping transform business model practices into an expedient

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Overview

Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business model and unlocks its mysteries, helping transform business model practices into an expedient set of theories that in turn facilitate application in real scenarios. The book explores the logic behind the six major elements and enables entrepreneurs to study and implement business model theory and make decisions confidently based on a compelling logic. Moreover, it demonstrates through an array of convincing examples that a transaction structure and its six elements follow the principles of increasing transaction value, reducing transaction costs, and mitigating transaction risks.

Product Details

ISBN-13:
9783642310225
Publisher:
Springer Berlin Heidelberg
Publication date:
08/08/2012
Series:
SpringerBriefs in Business Series
Edition description:
2013
Pages:
150
Product dimensions:
6.10(w) x 9.00(h) x 0.50(d)

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