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From the Publisher"This is an excellent book, and is written for the student, itwould serve as an excellent textbook), farmer, extensionspecialist, and just about anyone involved with aquaculture."There are so few aquaculture marketing books available whencompared to other aquaculture subjects that this book is a rarefind. It forms a foundation for the subject of marketing. Irecommend it very highly."
Aquaculture Magazine May/June 2006 p.63
"This concise handbook covering the topic of aquaculturemarketing is long overdue."
"The Aquaculture Marketing Handbook will provide thereader with the tools necessary to evaluate and adapt to changingmarket conditions."
"Packed with ideas and suggestions as well as some very gooddown-to-earth guidance on both market research andmarketing…A pleasant surprise." Ausmarine