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From the Publisher"This is an excellent book, and is written for the student, it would serve as an excellent textbook), farmer, extension specialist, and just about anyone involved with aquaculture." "There are so few aquaculture marketing books available when compared to other aquaculture subjects that this book is a rare find. It forms a foundation for the subject of marketing. I recommend it very highly."
Aquaculture Magazine May/June 2006 p. 63
"This concise handbook covering the topic of aquaculture marketing is long overdue."
"The Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions."
"Packed with ideas and suggestions as well as some very good down-to-earth guidance on both market research and marketing…A pleasant surprise." Ausmarine