The Architect's Portfolio: Planning, Design, Production / Edition 1

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The creation of a successful portfolio is a vital skill needed by architectural students and professionals alike. In a highly competitive global market the accomplished representation of the architect's work must be able to turn opportunities into triumphs. This book offers a fresh step-by-step approach to achieving a reflective, attractive and successful representation of one's work. Structured in four stages it takes the reader through each step needed in the creation of a successful portfolio, from understanding yourself and your market, to planning, designing and producing it. Illustrated throughout in full color, the book includes case study portfolios from the USA, UK, Europe and Asia which demonstrate the steps in the process for both practitioners and students, from sketch trials to full-colour stage lay- outs. These contributions come from architects all over the world, providing terrific insight into current practices and inspiration and ideas. This is essential reading for anyone putting together an architectural portfolio.

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Product Details

  • ISBN-13: 9780415779012
  • Publisher: Taylor & Francis
  • Publication date: 7/22/2010
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 200
  • Sales rank: 673,667
  • Product dimensions: 7.40 (w) x 9.50 (h) x 0.40 (d)

Meet the Author

Andreas Luescher is a Swiss architect, artist, writer, and Associate Professor of architecture at Bowling Green State University in Ohio. His scholarship is widely published and he is a frequent presenter at national and regional American Institute of Architects and Association of Collegiate Schools of Architecture conferences.

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Table of Contents

Preface VI

Chapter 1 Contextualize It 1

1.1 Portfolio as Autobiography 4

1.2 Portfolio as Portable Museum 5

1.3 Portfolio of Games 8

1.4 Case Studies 9

Chapter 2 Plan It, Select It 43

2.1 Understanding Yourself 46

2.2 Identifying Your Audience 46

2.3 Conserving Work 47

2.4 Selecting Work: Building the Theme for the Portfolio 49

2.5 The Crit Wall 51

2.6 Case Studies 52

Chapter 3 Design It, Produce It 89

3.1 Thumbnails and Mock-ups (Dummies) 92

3.2 From General to Specific 94

3.3 Full-scale Design 98

3.4 Designing for Reception 99

3.5 Learning from Others 100

3.6 Techniques and Stylistic Effects 101

3.7 Copy/Text 102

3.8 Typography 102

3.9 The Cover: An Interesting Entrance 104

3.10 Paper 105

3.11 Binding 106

3.12 The Squint Test 107

3.13 Additional Tools for the Online Portfolio 107

3.14 Case Studies 109

Chapter 4 Send It, Present It, Market It 141

4.1 Networking 144

4.2 Informational Interviewing 145

4.3 Sending Your Portfolio 146

4.4 The Interview 147

4.5 Gauging the Success of a Portfolio 147

4.6 Case Studies 149

Postscript 181

Types of Portfolio 184

Schedule 186

About the Portfolio Contributors 187

Acknowledgements 190

Index 191

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