Architect's Professional Practice Manual / Edition 1

Architect's Professional Practice Manual / Edition 1

by James Franklin
     
 

ISBN-10: 0071358366

ISBN-13: 9780071358361

Pub. Date: 03/30/2000

Publisher: McGraw-Hill Professional Publishing

An all-in-one architectural practice toolkit! AIA Kemper Award winner James R. Franklin's Architect's Professional Practice Manual is a no-nonsense compendium of well-tested methods, valuable tips, and contracts, forms, checklists, and other tools in a graphics-oriented, at-a-glance format. Beginning with how to position yourself in the marketplace, it takes you

Overview

An all-in-one architectural practice toolkit! AIA Kemper Award winner James R. Franklin's Architect's Professional Practice Manual is a no-nonsense compendium of well-tested methods, valuable tips, and contracts, forms, checklists, and other tools in a graphics-oriented, at-a-glance format. Beginning with how to position yourself in the marketplace, it takes you through the entire process of marketing, pricing, negotiating, designing, and carrying out projects, showing you how to build repeat client business while maintaining your joy and profitability through exemplary practices. This lean-and-clean fieldbook stresses the project-driven principles of good practice, emphasizing collaborative behavior, doing right by the client and the people you work with and for, as a key to upward mobility.

Product Details

ISBN-13:
9780071358361
Publisher:
McGraw-Hill Professional Publishing
Publication date:
03/30/2000
Series:
Time Saver Standards Concise Series
Pages:
288
Product dimensions:
8.70(w) x 11.30(h) x 0.85(d)

Table of Contents

Preface7
Introduction, and Some Thoughts on the Profession at Y2K8
Part 1.Making Projects
Chapter 1.Marketing2
Processes for Making Projects2
An Overview of Marketing4
Marketing Tools and Systems6
Chapter 2.Indirect Marketing9
What Are You Marketing?10
What Are They Buying?11
From the AIA Survey of the Market12
The B141 as a Tool for Diversification14
Planning 10116
Availability and Playing the Telephone18
Lateral Leadership20
Improving Your Self-Image22
What Best Describes Design Excellence?23
Crafting a Marketing Message24
Architect Selection25
Architects Say They Need26
Chapter 3.Direct Marketing27
A Marketing Form29
Clienting 10130
Client Selection32
Up-Front Work with the B14134
Preproposal Meetings35
Winning the RFP Game36
Marketing Presentations for Fun and Profit46
Sell to Their Perception of You48
Misperceptions You Can't Let Stand51
Chapter 4.Negotiation52
Negotiation Theory from Getting to Yes55
About the Standard of Care62
Principles for Writing Contracts64
Chapter 5.Preparing for Negotiation65
Using the B141 for Preparation67
Letter of Agreement73
The Scope Memo Approach75
Negotiation Design Checklist76
The Hybrid Fee78
Step by Step Preparation80
While You're Negotiating87
Three Things You Don't Leave Out in Negotiation90
Part 2.Core Stuff: the Time, Money, and People Part
Chapter 6.Collections2
Retainers3
Up Front4
Invoicing5
Guaranteed Satisfaction with the Service?!?6
Your Mindset7
Tactics for Slow-Pay/No-Pay Clients10
Chapter 7.About Money12
Personal Finances13
Overhead and Profit: Keeping It All Together16
Pricing Your Projects19
Compensation Methods Compared23
Market Forces29
Client Factors30
Chapter 8.Don't Manage Time, Manager Yourself31
Time Management Systems32
The Sketchbook/Journal Revisited37
On the Uses of Humor and Graphics43
Chapter 9.Interpersonal Skills47
Wiifm50
Theory51
Skill Set: One-on-One59
For Drawing Out Loud!64
Summary: Active Listening/Straight Talk65
Chapter 10.Groupwork66
The Facilitator's Role67
Meeting Preparation68
Tool Kit69
Logistics70
Meeting Design71
Meeting Process72
Exercises to Enlarge the Context77
Exercises for Narrowing the Focus, Making Decisions82
Vote-Free Decisions86
Part 3.Doing Projects
Where I'm Coming From with This3
Chapter 11.Getting the Firm out of the Way4
Practice Full Disclosure7
The Firm Organization8
Work in Adhoc, Project-Specific Teams9
Decide--Don't Vote10
Have Only an Implied Internal Hierarchy10
Nurture a Design Culture11
Track Rework and the Cause13
Don't Call It Quality Management15
Gap Survey18
Performance Evaluations24
The Four-Box Matrix of Management Behaviors27
Personnel Performance Evaluation Form29
Chapter 12.Tips for Better Projects32
Programming32
Conduct Predesign34
Design All the Time40
To Make an On-Site Charrette Work41
With the Client Talk Everything Else but Design41
Keep a Holistic Approach42
Respond to Obstacles with Lateral Moves43
Use Precedent as a Launch Platform44
Photocopy Production Tips45
Tips for Quality Assurance Checking46
Frequent Construction-Site Meetings47
Project Reviews and Postmortems47
Chapter 13.Project Management as Lateral Leadership48
Chapter 14.Post-Occupancy and Predesign53
Post-Occupancy Evaluation: The How-To Part54
POE Form56
Predesign: The How-To Part58
Why Post-Occupancy Evaluation63
Why Predesign: Case Studies65
Afterword70
Postscript: On the Dharma of Ineffable Drawings71

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