Are You Normal about Money?: Do You Behave Like Everyone Else?

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Overview

Marketing diva Bernice Kanner has statistics that show how we just might be! Drawing on exclusive Bloomberg.com surveys and her superb industry sources on Madison Avenue, Kanner exposes our most furtive desires, wacky habits, and undiscovered attitudes toward the stuff we buy with—moolah.

  • What would we do with more money than we know what to do with? Although 56 percent say we'd use it to reduce stress, 42 percent claim we'd stay at our jobs. ...
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Overview

Marketing diva Bernice Kanner has statistics that show how we just might be! Drawing on exclusive Bloomberg.com surveys and her superb industry sources on Madison Avenue, Kanner exposes our most furtive desires, wacky habits, and undiscovered attitudes toward the stuff we buy with—moolah.

  • What would we do with more money than we know what to do with? Although 56 percent say we'd use it to reduce stress, 42 percent claim we'd stay at our jobs. Go figure.
  • If we take out our wallets, are our bills in order, by denomination? In 72 percent of our wallets, they are.
  • If we scored $10 million, 27 percent of us wouldn't give a dime to charity. And for $10 million, a quarter of us would abandon all our friends.
  • For $10,000, would we shave our heads? Well, 59 percent would do it in a heartbeat.
  • More than half of all college students and recent grads expect to be millionaires by the time they reach 40.
How much wealth is enough? How far would we go if the price was right? Do we buy our pets holiday gifts? See how our behavior compares to others. When it comes to money, are we normal?

This book offers a charming and whimsical look at how people think about and behave with money. Kanner pulls together a myriad of surveys, statistics, and factoids to reveal some very personal relationships to money.

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Product Details

  • ISBN-13: 9781576600870
  • Publisher: Bloomberg Press
  • Publication date: 9/28/2001
  • Edition description: 1ST
  • Pages: 143
  • Product dimensions: 5.52 (w) x 8.28 (h) x 0.44 (d)

Meet the Author

Bernice Kanner is a marketing expert with Bloomberg L.P., a columnist for "ScreamingMedia", and a regular contributor to Oxygen.com. She has appeared as a marketing expert on "CBS Morning News," ABC, and ESPN, and from 1981 through 1994 she wrote the award-winning "On Madison Avenue" column appearing in "New York Magazine."

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Table of Contents

Acknowledgments vii
Introduction 1
Chapter 1 Loose Change 5
Chapter 2 Chintzing 19
Chapter 3 Cash Cache 24
Chapter 4 Whatcha Got? 29
Chapter 5 Wanna Bet? 36
Chapter 6 Coupon Coups 40
Chapter 7 Just in Case: Insurance 43
Chapter 8 Shelling It Out 49
Chapter 9 Stashing It Away 58
Chapter 10 Blankety Bank 61
Chapter 11 Little Green Lies 66
Chapter 12 Bills, Bills, Bills 70
Chapter 13 Where's That Receipt? 72
Chapter 14 Rolling in Dough 75
Chapter 15 What You'd Do for Money 79
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted February 14, 2002

    Money madness explained

    Insightful, empathetic and totally engrossing, this collection of observations nails our collective fascination with money and gives us meat to talk about and think about.

    Was this review helpful? Yes  No   Report this review
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