Arrogance The Sony Style [NOOK Book]

Overview

This eBook is an insight into the core of the executive management of Sony Corporation, the core that is unfortunately filled with one of the most perilous human qualities ? arrogance.

For a very long time now Sony has been known as an organization permeated by arrogant attitude toward their suppliers, their distributors and now their customers. This culture is felt everywhere in the world. I remember having meetings with Sony people in Moscow Russia when I consulted the largest...

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Arrogance The Sony Style

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Overview

This eBook is an insight into the core of the executive management of Sony Corporation, the core that is unfortunately filled with one of the most perilous human qualities – arrogance.

For a very long time now Sony has been known as an organization permeated by arrogant attitude toward their suppliers, their distributors and now their customers. This culture is felt everywhere in the world. I remember having meetings with Sony people in Moscow Russia when I consulted the largest electronics retailer in the country. These meetings were very adversarial and not a most pleasant experience. Also, as I worked with electronics retailers in Kuwait, Emirates, India, England, US and other countries, the opinions I received about Sony were the same. Nobody liked them and nobody wanted to do business with them because it was just too painful. Obviously, they could not stop carrying Sony products in their stores but some of them did try to reduce the assortment. Sony rarely partners. They dictate.

This work is an attempt to show how corporate arrogance affected the decisions Sony made along the way, the decisions that led to mistakes, mistakes that got them dethroned from the position of being the best and the most admired consumer electronics company in the world.

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Product Details

  • BN ID: 2940033023646
  • Publisher: Vitaly Demin
  • Publication date: 10/11/2010
  • Sold by: Smashwords
  • Format: eBook
  • Sales rank: 348,670
  • File size: 420 KB

Meet the Author

Vitaly Demin is a strategy and business model professional. He lives in Minneapolis, MN and works for a Fortune 500 company in the area of strategic transformation. Vitaly has worked around the world as a strategy consultant helping companies develop and implement correct business models and create long term strategic vision.

Vitaly holds a Master of Arts Degree in Linguistics and Communications from an internationally accredited school in Russia and an MBA from the University of St. Thomas in the United States.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 20, 2011

    Concise

    Again, concise

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