Art and Attitude of Commercial Photographyby Rick Souders, Elyse Weissberg
Researched and written by one of the industry's leading professional photographers, The Art and Attitude of Commercial Photography is an inspirational, A to Z guide to establishing a successful career as a working photographer. According to Rick Souders, the business demands not only cutting-edge photography techniques, but also vision, tenacity, perseverance, and attitude. The book shows how to master the three areas essential to achieving and maintaining success as a commercial photographer: art (lighting, styling, conceptualizing, etc.); business (getting started, the art of selling, billing, promotion, sales, etc.); and attitude (an understanding of one's strengths and a sense of passion, vision, and direction). The book covers virtually every business and artistic issue, including dozens of strategies drawn from the author's real-life experience. The Art and Attitude of Commercial Photography is the only book to provide both aspiring and established professionals with the artistic techniques, business savvy, and winning attitude necessary to launch and sustain a dynamic career in this exciting and competitive industry.
- Crown Publishing Group
- Publication date:
- Product dimensions:
- 8.26(w) x 11.04(h) x 0.54(d)
and post it to your social network
Most Helpful Customer Reviews
See all customer reviews >
This is an awesome book for photographers and photographers wanna be! It is not only beautiful with tons of gorgeous photographs, but also very helpful. The first part of the book offers great technical advices, the second part shares with you ideas on how to run a successful studio. There is finally a book on the market that shares information about the business side of the photography industry!