The Art and Business of Photography

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Overview

Photographers now have the ideal resource to build a solid foundation for success. The Art and Business of Photography takes an honest approach to the photography profession and is a guide to the artistic and business skills that are the foundation of a career in photography. Professional photographer and former ASMP president, Susan Carr, discusses the realities of the photography industry along with the struggles of expressing creativity and producing quality photography. Topics in this distinctive guide include the balance of being an artist and a business person, the basics of copyright, pricing skills, how to find future prospects, and the importance of craft and creativity. Firsthand experiences and sample photographs by top photographers—pursuing various photography subjects and different types of clients—serve to enhance the unique combination of art and business included in this book. This volume also covers the history of the profession and the current state of the industry. Anyone with a love for a photography and the creative process will benefit from this realistic yet inspiring approach to the photography industry.

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Product Details

  • ISBN-13: 9781581157598
  • Publisher: Skyhorse Publishing
  • Publication date: 2/15/2011
  • Pages: 256
  • Sales rank: 1,010,017
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Susan Carr has been in the photography business for over twenty years. A past president of ASMP, Carr has long been dedicated to the advocacy and education of fellow photographers. Carr organized and managed the highly successful ASMP Strictly Business conferences that toured nationwide and currently serves as education director at ASMP. She edited the latest ASMP Professional Business Practices in Photography (2008) and authored The Art and Business of Photography (2011), both published by Allworth Press.

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Table of Contents

Acknowledgements ix

Preface xi

Part I Art and Commerce

Chapter 1 Art 3

Chapter 2 Commerce 11

Chapter 3 Arriving at a Peaceful Coalescence 23

Part II A Realistic look at the Industry

Chapter 4 Where are the Clients? 33

Chapter 5 The Importance and Burden of Copyright 43

Chapter 6 Licensing in the New Economy 59

Chapter 7 Future Prospects 85

Part III The Well Rounded Photographer

Portfolios 99

Chapter 8 The New Professional Photographer 141

Chapter 9 Business 143

Chapter 10 Craft 167

Chapter 11 Creativity 179

Chapter 12 Conclusion 193

Notes 197

Index 199

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