Art and Business: An International Perspective on Sponsorship

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This book reveals how companies support the arts and highlights actual dollar amounts, services rendered, preferred artistic events, and the motives for such support. The consequence of such patronage is shown by the preference for a particular style, choice of artistic event, and the impact of the recession and declining government support on the future of the arts. This edited book shows how business philanthropy to the arts evolved and how public relations and marketing strategies are key to understanding the role of business in art. Several articles deal with the impact of international structure of organizations upon artistic decisions as well as the subtle interplay between corporate images and the use of cultural products. Articles are included by leaders in the field including academicians, art administrators, and government officals.

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Editorial Reviews

Examines the modern corporation as a patron of the arts, exploring the relationship between the economy and artistic work and detailing the efforts of real corporations in North and South America, the European Community, and Asia and the Pacific. Formulates a sociological interpretation of art patronage, discussing subjects such as art patronage among banks, the role of the corporate sponsor in museum exhibitions, and the effect of corporate buying on the international art market. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780275950002
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 4/30/1996
  • Pages: 284
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.69 (d)

Meet the Author

ROSANNE MARTORELLA is presently Professor of Sociology at William Paterson College in New Jersey.

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Table of Contents

1 Art and Business: An International Approach on Sponsorship 3
2 Corporate Patronage of the Arts in the United States: A Review of the Research 17
3 Corporate Involvement in the Arts and the Reproduction of Power in Canada 33
4 Business Support to the Arts and Culture in Argentina 47
5 Business and Culture in Brazil 65
6 Business Support for the Arts in Europe and CEREC 83
7 Corporate Collectors of Contemporary Art in Britain 89
8 Art Sponsorship by the Austrian Business Sector 101
9 The Role of Foundations in Support of the Arts in Germany 109
10 Emerging Corporate Arts Support: Postdam, Eastern Germany 119
11 Sponsorship and Patronage in Italy: Some Regional Cases 131
12 Art Patronage Among Banks in Italy 151
13 Art Support as Corporate Responsibility in the Postindustrial City Rotterdam, The Netherlands 159
14 Modern Enterprise and the Arts: Sponsorship as a Meta-Mechanism of Culture in Greece 169
15 Art Audiences and Art Funding: Contemporary Relationships between Art and Business in Australia 181
16 Japan's Corporate Support of the Arts: Sypnosis of the 1992 Survey 189
17 Art and Cultural Policy in Japan 195
18 Japanese Corporate Collectors: A Social and Industrial Elite 203
19 Monet for Money? Museum Exhibitions and the Role of Corporate Sponsorship 213
20 The Rise and Fall of the Impresario 225
21 Positive Rationales for Corporate Arts Support 235
Bibliography 247
Index 261
About the Editor and Contributors 265
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