The Art and Design of Contemporary Wine Labels

The Art and Design of Contemporary Wine Labels

by Tanya Scholes
     
 

Featuring outstanding wine-label designs from more than 250 international vintners, this illustrated survey highlights leading designers who have elevated the design of wine labels to an art form. Tracing the history of wine-label design from its early use as a simple utilitarian way of cellaring wine to its contemporary role as the visual voice of the winemaker,

Overview


Featuring outstanding wine-label designs from more than 250 international vintners, this illustrated survey highlights leading designers who have elevated the design of wine labels to an art form. Tracing the history of wine-label design from its early use as a simple utilitarian way of cellaring wine to its contemporary role as the visual voice of the winemaker, this guide features full-color wine labels that have been praised for their bold graphics, unique illustrations, beautiful typography, captivating photography, and powerful words. Each entry includes a profile of the wine, the name and contact information of the producer, the country of origin, and details on the design firms and artists responsible for the labels’ creation. Interviews with the winemakers and designers reveal fascinating stories about the designs, such as the curious images hidden in the steam of an iron on the Dirty Laundry wine label; how the pairing of a donkey and a goat represent a shared philosophy and approach to the craft for a husband and wife winemaking duo; and the true meaning behind Bonny Doon’s illustrative Il Fiasco label. Showcasing originality and creativity, these labels offer intrigue and entertainment, adding another layer of conversation to the experience of drinking a fine bottle of wine.

Editorial Reviews

Publishers Weekly
Even teetotalers will appreciate the stories behind over 200 contemporary wine labels. Though Scholes doesn't include images of the earliest labeled bottles from King Tutankhamun's tomb, or the first "official" label from Dom Perignon, there is plenty of wine-inspired art here, from the steadfast seriousness of New Zealand's "Anthem," an ode to Ayn Rand, to the comic strips adorning First Drop's and Three Families' bottles, to the slug-taking housewife from Kaz's "Trixi's Secret," to the indelicate "De Puta Madre" from Francois Lurton. Readers will learn about the serendipitous creation of labels for Montes' line of Chilean wines featuring Ralph Steadman's artwork, and discover the drama behind JUSTIN Vineyards' struggle to get their wines to market. Familiar wines appear alongside a terrific selection of lesser-knowns with creative labels, giving ample opportunity for the inspired to learn more about the wines or artists behind the labels. A terrific way to spend time with a bottle of one of the featured wines, and a great opportunity to find a new favorite for the cellar. Photos. (Oct.)
From the Publisher

"Tanya Scholes has put together the most comprehensive book on the subject of wine label art that I have ever seen. It will simultaneously stimulate your mind and taste buds."  —Manfred Krankl, proprietor and winemaker, Sine Qua Non

"Brings the strength and value a label can add to a bottle of wine to life, and its ability to convey the history, future, character, and philosophy deep behind the paper."  —Martin Malivoire, proprietor, Malivoire Wine Company

"Tanya Scholes has gathered together the most visually compelling labels and provided a great back-story to the semiotic treasure trove that is the universe of wine labels."  Randall Grahm, founder and winemaker, Bonny Doon Vineyard, and author, Been Doon So Long: A Randall Grahm Vinthology

"There is an artistry to winemaking that extends to its packaging. The wine labels showcased in Tanya Scholes's book are the essence of a wine language that people can relate to and actually understand."  —Charles Smith, owner and winemaker, K Vintners and Charles Smith Wines

"Confronted by thousands of choices, a simple grocery errand becomes an Odyssean quest. Let author Tanya Scholes shed a little light on the arcane alchemy of wine label design."  —Jeffrey Caldewey, founder, Icon Design Group, coauthor, Icon: Art of the Wine Label

"You can't judge a wine by its label, but you can deepen your sensory pleasure by looking more closely at it. This is just the book to help you do that. Beautifully illustrated with surprising insights."  —Natalie MacLean, author, Red, White and Drunk All Over and publisher, nataliemaclean.com

"The world of wine is an incredible melting pot of mother nature, people, history, geography, science, art, and design . . . and Tanya Scholes captures it in all its glory. An absolute must."  —Matt Skinner, sommelier consultant, educator, and author, Thirsty Work, Heard It through the Grapevine, and The Juice: 100 Wines You Should Be Drinking

"With verve, care, and humor, Tanya Scholes adeptly teases out the magic ghost that exists within a bottle of wine, and helps us understand how that spirit is manifested on the front in all its glory."  — Kathryn Borel Jr., author, Corked

Product Details

ISBN-13:
9781595800466
Publisher:
Santa Monica Press
Publication date:
10/01/2010
Pages:
240
Product dimensions:
8.80(w) x 11.10(h) x 1.10(d)

What People are saying about this

Matt Skinner
The world of wine is an incredible melting pot of mother nature, people, history, geography, science, art, and design . . . and Tanya Scholes captures it in all its glory. An absolute must. (Matt Skinner, sommelier consultant, educator, and author, Thirsty Work, Heard It through the Grapevine , and The Juice: 100 Wines You Should Be Drinking)
Simon West
A brilliant collection of wine labels and has provided interesting insights into the thoughts that went into the label development . . . a must-read for any wine lover. (Simon West, managing director, Fullglass Management Wine Sales, Marketing, and Export)
Kathryn Borel Jr.
With verve, care, and humor, Tanya Scholes adeptly teases out the magic ghost that exists within a bottle of wine, and helps us understand how that spirit is manifested on the front in all its glory. (Kathryn Borel Jr., author, Corked)
Bob Nugent
This is, without question, the most complete book on the 'story' of wine labels I have read. (Bob Nugent, curator of collections, Benziger and Imagery Estate Wineries)
Manfred Krankl
Tanya Scholes has put together the most comprehensive book on the subject of wine label art that I have ever seen. It will simultaneously stimulate your mind and taste buds. (Manfred Krankl, proprietor and winemaker, Sine Qua Non)
Jeffrey Caldewey
Confronted by thousands of choices, a simple grocery errand becomes an Odyssean quest. Let author Tanya Scholes shed a little light on the arcane alchemy of wine label design. (Jeffrey Caldewey, founder, Icon Design Group, and coauthor, Icon: Art of the Wine)
Charles Smith
There is artistry to winemaking that extends to its packaging. The wine labels showcased in Tanya Scholes's book are the essence of a wine language that people can relate to and actually understand. (Charles Smith, owner and winemaker, K Vintners and Charles Smith Wines)
Randall Grahm
Tanya Scholes has gathered together the most visually compelling labels and provided a great back-story to the semiotic treasure trove that is the universe of wine labels. (Randall Grahm, founder and winemaker, Bonny Doon Vineyard, and author, Been Doon So Long: A Randall Grahm Vinthology)
Martin Malivoire
Tanya brings the strength and value a label can add to a bottle of wine to life, and its ability to convey the history, future, character, and philosophy deep behind the paper. (Martin Malivoire, proprietor, Malivoire Wine Company)
Nicole Vallee
A superb job explaining how, in the same way fine wines speak for the land from which they grew, a good label speaks authentically about the wine around which it is wrapped. (Nicole Vallée, RGD, editor in chief, Brix magazine)

Meet the Author


Tanya Scholes is a floral designer who worked in the advertising and design industry for more than 10 years, during which time she gained a fine appreciation for graphic design, typography, photography, branding and packaging. She lives in Toronto, Ontario.

Michael Mondavi cofounded the Robert Mondavi Winery with his father in 1966 and founded the Folio Wine Company in 2004. He received the World of Food and Wine Lifetime Achievement Award in 1995 and the Who’s Who in Food and Wine Award from the James Beard Foundation in 1997. He lives in Napa, California.

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