The Art and Science of Technology Transfer / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $49.94
Usually ships in 1-2 business days
(Save 53%)
Other sellers (Hardcover)
  • All (15) from $49.94   
  • New (7) from $80.03   
  • Used (8) from $49.94   


Technology transfer is the process of moving inventions and innovations out of peoples'heads and into practical use. The nice thing about technology transfer is that it also can be used to make money by placing technology where it has market value.

The Art & Science of Technology Transfer provides practical advice for determining just what a technology can do, discovering applications for the technology, valuating it,finding customers, structuring and negotiating deals, and supporting implementation of those deals. Author Phyllis Speser combines hands-on advice with a clearly constructed, easily understood framework that enables readers to determine how to commercialize technology "faster, better, and cheaper."

Dr. Speser writes with a sense of humor and fun that makes this a highly readable book. The Art & Science of Technology Transfer contains four parts, The Game of Technology Transfer, Market Research, Strategy, and Doing Deals. It provides an innovative look at how to market technologythat shows high-technology companies, universities, federal labs, and independent inventors and entrepreneurs how to make money off their technology-based intellectualproperty assets. It explains licensing, jointventure, strategic alliance, acquisition/merger, cooperative R&D, and other strategies for monetizing intellectual assets and when and why to use each. Combining insights from game theory, legal analysis, cognitive philosophy, sociology, and socialpsychology with decades of hands-on experience, Phyllis Speser explains both the qualitative and quantitative sides of technology transfer. The Art & Science of Technology Transfer equips readers with a wealth of handy tools, including abundant tables and graphics; in-depth, real-life case studies that show how technology transfer works in a variety of settings; and appendices and checklists that address common problems ranging from how to search the Web to find market data and other information, to how to conduct competitive intelligence, and determine royalty rates and other clauses for term sheets.

There is a famous saying from the comedian Milton Berle, "If opportunity doesn't knock, build a door." This book teaches you how to build doors for technology and how to walk through them to commercial success.

Read More Show Less

Editorial Reviews

From the Publisher
"...very valid ideas that one would need to understand when engaging in this field." (In Vitro Cellular & Developmental Biology-Animal, 2007)
Read More Show Less

Product Details

  • ISBN-13: 9780471707271
  • Publisher: Wiley
  • Publication date: 4/21/2006
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 408
  • Sales rank: 1,009,511
  • Product dimensions: 10.00 (w) x 7.00 (h) x 0.94 (d)

Meet the Author

PHYLLIS L. SPESER, JD, PHD, has been involved in technology transfer in a variety of roles: professor, inventor, policy maker, analyst, and broker/deal maker. She has twice served on the board of the TechnologyTransfer Society, was a gubernatorial appointee to the Washington Technology Center, and currently serves on committees of the Licensing Executives Society and the Association of University Technology Managers. She has taught at SUNY Buffalo, the American University (Washington DC), and the Universit├Ąt Mannheim (Germany). A cofounder of Foresight Science & Technology,she is the developer of the Technology Niche Analysis and Virtual Deal Simulationmethods used by Foresight. Phyllis Speser is a recipient of R&D awards in artificial intelligence from the National Science Foundation, U.S. Department of Agriculture, U.S. Department of Education, and U.S. Office of Naval Research, for work which was successfully commercialized. She also has supported the commercialization of technologies for corporate, university, government, and nonprofit lab customers across the spectrum of science, engineering,and other industries globally.

Read More Show Less

Read an Excerpt

Click to read or download

Read More Show Less

Table of Contents


About the Author.



PART ONE: The Game of Technology Transfer.

Chapter 1: The Pieces.

Chapter 2: The Board.

Chapter 3: Strategies.

PART TWO: Market Research.

Chapter 4: Finding the Customer.

Chapter 5: Competing Technology.

Chapter 6: Markets.

PART THREE: Strategy.

Chapter 7: Positioning the Technology for the End User.

Chapter 8: Launch Tactics.

PART FOUR: Doing Deals.

Chapter 9: Finding the Target.

Chapter 10: Valuing the Technology.

Chapter 11: Doing the Deal.

Chapter 12: The Twelve-Step Program.


Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted April 10, 2006

    Who would have thought a book like this could be fun

    I got an early release edition at a convention and have to say this is one of the first books on this subject that conveys the fun of puzzle solving involved in technology transfer. One reason we do technology transfer is because there is just a lot of neat stuff that comes out of science and engineering. Speser retains that joy of a kid opening presents under the Christmas tree while giving us a well through-out framework and set of methods for putting the pieces together as well as some great practical advice. The examples are a kick: the zipper, the ball point pen, sliced bread (now we know why it is the best thing), horseshoes and more as well as more modern cutting edge stuff.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)