This fascinating examination of visual experience offers an explanation and assessment of the traditional means of analyzing visual culture. Most of our experience is visual--we obtain most of our information and knowledge through sight, whether from reading books and newspapers, from watching television, or from quickly glimpsing road signs. Many of our judgments and decisions, as well as our entertainment and recreation, are based on the visual experience. Using a wide range of historical and contemporary examples, this book argues that the groups which artists and designers form, the audiences and markets which they sell to, and the different social classes which are produced and reproduced by art and design are all part of the successful explanation and critical evaluation of visual culture.
...a good, balanced overview to popular culture or visual culture studies.... Choice
Bernard (history and theory of art, U. of Derby) proposes a concept of visual culture to explain such questions as why people have the visual experiences they do, why artifacts look as they do, and the existence of different styles of painting and different genres of film. Drawing on historical and contemporary examples, he considers the role of artists and designers, the audiences and markets they sell to, and the different social classes that are produced and reproduced by art and design. The illustrations are in black and white. Annotation c. by Book News, Inc., Portland, Or.
• What is Visual Culture?
• How May it be Studied?
• Producers, Artists and Designers
• Consumers: Markets, Publics and Audiences
• Media, Access and Ownership
• Signs, Codes and Visual Culture
• Different Types of Art and Design
• Visual Culture and the Social Process