Art, Design And Visual Culture

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Overview

Why do we have the visual experiences we have? Why do the buildings, cars, products and advertisements we see look the way they do? How are we to explain the existence of different styles of paintings, different types of cars and different genres of film? How are we to explain the existence of different visual cultures? This book begins to answer these questions by explaining visual experience in terms of visual culture. The strengths and weaknesses of traditional means of analysing and explaining visual culture are examined and assessed. Using a wide range of historical and contemporary examples, it is argued that the groups which artists and designers form, the audiences and markets which they sell to, and the different social classes which are produced and reproduced by art and design, are all part of the successful explanation and critical evaluation of visual culture.
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Editorial Reviews

Booknews
Bernard (history and theory of art, U. of Derby) proposes a concept of visual culture to explain such questions as why people have the visual experiences they do, why artifacts look as they do, and the existence of different styles of painting and different genres of film. Drawing on historical and contemporary examples, he considers the role of artists and designers, the audiences and markets they sell to, and the different social classes that are produced and reproduced by art and design. The illustrations are in black and white. Annotation c. by Book News, Inc., Portland, Or.
From the Publisher
...a good, balanced overview to popular culture or visual culture studies.... Choice
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Product Details

  • ISBN-13: 9780312216917
  • Publisher: Palgrave Macmillan
  • Publication date: 10/15/1998
  • Edition description: REV
  • Pages: 228
  • Product dimensions: 5.70 (w) x 8.70 (h) x 1.00 (d)

Meet the Author

Malcolm Barnard is Senior Lecturer in the History and Theory of Art and Design at the University of Derby.

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Table of Contents

List of Illustrations
Acknowledgements
Introduction 1
1 What is Visual Culture? 10
2 How May It Be Studied? 32
3 Producers: Artists and Designers 58
4 Consumers: Markets, Publics and Audiences 79
5 Media, Access and Ownership 102
6 Signs, Codes and Visual Culture 124
7 Different Types of Art and Design 143
8 Visual Culture and the Social Process 166
9 Conclusion 197
Bibliography 201
Index 208
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